Submitted by WE ARE KOMODO

Boohoo in Bali

Komodo flew ten United States influencers to Bali for a Boohoo pre-summer content and influencer campaign the agency reports delivered 12.8m impressions.

17.7%engagement rate
12.8mimpressions
2.2mlikes

Case in 60 seconds

Boohoo appointed Komodo to work across its creative globally and act as an extension of the team, building an influencer campaign and content production strategy for a United States pre-summer campaign.

The campaign appears to turn on pre-summer demand being sold through destination rather than product, because a Bali trip gives United States creators an aspirational summer setting to post from months before their own summer arrives.

Rather than commissioning creator posts individually, Komodo built the campaign around a single shared trip, so one destination carried the influencer campaign, the content production and the event activation at once.

Komodo flew 10 of the United States' most recognisable influencers to Bali, Indonesia, for an all-encompassing trip, and alongside the campaign production took the talent surfing, to sunset cocktails and on beach clean-ups.

Komodo reports 12.8m impressions, 2.2m likes and a 17.7% engagement rate for the campaign, presented on the page under the heading The Komodo Effect without a platform or post-level breakdown.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

Fast fashion pre-summer selling depends on making summer feel present before it arrives, and the page positions a Bali trip as the way Boohoo reached a United States audience ahead of its own season.
Boohoo positioned Komodo as an extension of its own team working across creative globally, so the agency carried influencer casting, content production and the activation rather than briefing a single deliverable.

Creative & Execution System

Partners

  • WE ARE KOMODO (lead_agency)

Creator role

  • 10 of the United States' most recognisable influencers

Results & Evidence

MetricValueResult type
engagement rate17.7% - Engagement Rateengagement_rate
impressions12.8m - Impressionsimpressions
likes2.2m - Likesperformance

Why WE ARE KOMODO's strategy worked

  1. 1

    Concentrating a cohort in one location lets a single production budget serve influencer content, brand activation and owned assets together, which is the argument the page makes by crediting all three services to one trip.

  2. 2

    Programming non-shoot activity such as surfing, sunset cocktails and beach clean-ups gives creators material to post in their own register, so the trip yields more than the scheduled campaign assets.

  3. 3

    A reported 17.7% engagement rate against 12.8m impressions suggests casting for a small group of recognisable names rather than broad reach, though how the rate was calculated is not stated.

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