Bluff: 600,000+ Sign-Ups and 60,000 Daily Active Users
Submitted by Surgence Labs

Bluff Performance Creator Programme

Influencer Marketing

Surgence Labs ran a performance creator programme and points programme for crypto casino Bluff, paying creators on verified sign-ups and retention, and reports 600K+ total sign-ups.

100K+Sign-Ups in 48 Hours
150KSign-Ups in 8 Days
600K+Total Sign-Ups
60KDaily Active Users

About the campaign

Bluff grew to 600,000+ total sign-ups after Surgence Labs ran a performance creator programme around its launch. Bluff is a crypto casino and poker platform launching into a crowded market. Most users in that market are farmed once and never return, so Bluff needed real sign-ups that stayed.

The agency paid creators on sign-ups and retention, not on posts. Creator payouts were tied to verified sign-ups and retained players. A points programme gave early users a reason to come back to Bluff daily. The launch window ran as one coordinated push across creators, points and Bluff's own channels. The programme ran as part of a six-month go-to-market engagement.

The agency reports 100,000+ sign-ups in the first 48 hours of the launch window. Sign-ups reached 150,000 in 8 days. Total sign-ups stand at 600,000+, and Bluff has 60,000 daily active users.

Case in 60 seconds

Bluff was launching a crypto casino and poker product into a crowded market where most users are farmed once and never return, so the launch needed sign-ups that stayed rather than a one-off spike.

Creators follow the incentive they are paid on, because a fee per post rewards volume while a payout tied to retained players rewards bringing in people who keep playing.

Surgence Labs paid creators on sign-ups and retention instead of on posts, so the creators who stayed with the programme were the ones bringing players who stayed with Bluff.

Creators joined a performance programme with payouts tied to verified sign-ups and retained players, while a points programme gave early users a reason to come back daily. The launch window ran as one coordinated push across creators, points and Bluff's own channels.

Surgence Labs reports 100,000+ sign-ups in the first 48 hours and 150,000 sign-ups in 8 days, which grew to 600,000+ total sign-ups and 60,000 daily active users.

Strategy Breakdown

Players for Bluff's crypto casino and poker product who would keep returning after sign-up, as opposed to users farmed once and never seen again.
In crypto casino and poker most users are farmed once and never return, so a raw sign-up count says little and a launch has to secure retention as well as acquisition.
Bluff's own channels ran alongside the creators and the points programme in the launch window, so the brand carried part of the coordinated push itself.
Creators respond to how they are paid, and the Bluff team credits paying on results instead of posts with changing who wanted to work with the brand.

Creative & Execution System

Partners

  • Surgence Labs

Participation mechanic

  • Early users took part in a points programme designed to give them a reason to come back to Bluff daily.

Results & Evidence

MetricValue
Sign-Ups in 48 Hours100K+ sign-ups
Sign-Ups in 8 Days150K sign-ups
Total Sign-Ups600K+ sign-ups
Daily Active Users60K daily active users

Why Surgence Labs' strategy worked

  1. 1

    Tying creator payouts to verified sign-ups and retained players filters the roster, because creators who cannot bring players who stay earn little and drift away, which leaves the programme weighted toward those who can.

  2. 2

    A daily points programme supplies a reason to return that creator traffic alone does not, so acquisition and retention are built as one loop when a category is known for users who leave after one visit.

  3. 3

    Concentrating creators, points and owned channels into a single launch window stacks their effect in time, which is the condition under which a launch can post 100,000+ sign-ups in 48 hours.

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