Live life in the Blacklane

Blacklane's previous influencer campaign had skewed toward female creators and the premium chauffeur and airport-transfer service read as a seasonal luxury. It needed broader UK reach, a stronger presence in London, and measurable service conversions, including app downloads it could count. The tension SAMY identified was that chauffeur services are seen as an occasional, seasonal indulgence rather than something that belongs in ordinary life, which caps how often the brand comes to mind. Its insight was that a premium service lands better inside creators' everyday routines than when framed as a one-off experience.

SAMY repositioned Blacklane as everyday luxury and used data analytics and social listening to select a gender-balanced mix of micro-influencers, deliberately introducing male voices to correct the earlier skew. Creators were given significant creative freedom to weave the service into their real, day-to-day content so it appeared naturally in context. SAMY then amplified the organic content through paid media with conversion-focused storytelling.

Changing the selection criteria, not just the creative, corrected the audience skew, and the everyday-luxury frame gave creators material that fit their routines, which the agency links to the 735K interactions. Paid amplification extended reach while sharpening the conversion story, tied by the agency to 4,000 additional app downloads. The source does not name the platforms used. SAMY reports 5.8M impressions, 900K+ views, 735K interactions and 4,000 app downloads, though every figure comes from the agency's own work page and is not independently verified, with no dates, spend or baseline disclosed.