Bilibili Watch Party with Andre Knite

Bilibili, China's leading anime, comics and gaming video community, was entering the Philippines and needed to grow followers on its new local social channels from a standing start. A video platform arriving cold has to demonstrate its viewing experience, not just advertise it, to convert fans who already have viewing habits elsewhere. Vero's read was that the Philippines is a heavy social media market where audiences reward creators who engage them directly, a dynamic known locally as Pinoy baiting, so a trusted local-scene creator could carry a new platform's introduction.

Vero turned the Summer Anime Release, a tentpole moment for anime fans, into a watch party hosted on Bilibili Philippines' Facebook page by cosplayer, model and streamer Andre Knite, chosen for their standing in Southeast Asia's anime scene and their down-to-earth rapport with fans. Staging the co-viewing event on Bilibili's own local page meant the activation doubled as a product introduction, with engagement converting viewers into page followers and platform sign-ups.

The approach worked because creator-community fit did the targeting rather than raw follower count, and anchoring to a tentpole release gave fans a concrete reason to show up at a specific time. Content ran on Facebook. Vero reports 118.5K engagements, 30.7K clicks and 16% follower growth, and says the debut drove platform sign-ups. All figures are self-reported, no baseline or timeframe is given for the follower growth, and the launch date and sign-up numbers are not disclosed.