Woman in a "TOKYO" cap carries a baby in a carrier and holds a shopping bag beneath a red Bata logo on a pink wall
Submitted by Kobe

Bata Concept Store Influencer Event

Influencer Marketing

Kobe selected and managed influencers at an event for the new Bata concept store, for which the agency reports 986.1K outreach and 23.7K engagements across social media.

986.1KOutreach
23.7KEngagements
200%Delivery Above KPI

Case in 60 seconds

Bata had opened a new concept store and wanted to build awareness of it among its target audience through social media, so a physical retail opening needed an online route to the people Bata was trying to reach.

The campaign turns on influencers as both messengers and a signal, because the page records that other influencers approached Bata for collaboration after the work, which Kobe frames as a way to extend reach to the audience Bata targets.

Kobe organised the awareness push around influencers and an event at the new concept store, so the opening reached Bata's target audience through influencers on social media rather than through the store opening by itself.

According to Benjamin Teoh, Marketing Manager, Kobe worked within Bata's budget, selected the influencers, managed them during the event and captured the post-event data, while the page names no individual creators and no specific social platforms.

Kobe reports 986,071 outreach and 23,669 engagements, and Benjamin Teoh, Marketing Manager, says Kobe over delivered on both outreach and engagements by over 200% against the campaign's KPI, while the page adds that influencers began approaching Bata for collaboration.

Strategy Breakdown

Bata's target audience, described on the page as the people the brand is trying to target, reached through social media.
Bata acts as host of the event at its own new concept store, so the influencers come to the brand's space rather than the brand placing itself into their content from a distance.
Influencers follow visible collaborations, because the page reports that other influencers began approaching Bata after the campaign, which turned one round of awareness into a pool of potential partners rather than a finished transaction.

Creative & Execution System

Partners

  • Kobe

Results & Evidence

MetricValue
Outreach986.1K outreach
Engagements23.7K engagements
Delivery Above KPIover 200%

Why Kobe's strategy worked

  1. 1

    A store opening built around an influencer event can produce a second return after the posts, because the page records influencers approaching Bata for collaboration afterwards, which gives the brand willing partners rather than a single burst of content.

  2. 2

    Post-event data capture belongs in the brief from the start, because the client singles it out as the most important service Kobe provided, which shows that reporting carries weight with an advertiser measured on KPI delivery.

Related Case studies