Arm & Hammer sheets drove $300K in laundry sales

What The Goat Agency did

Goat delivered a full-funnel influencer marketing campaign for Arm & Hammer's laundry detergent sheets, combining organic and paid influencer content with their industry-first Amazon Ads solution. Nine creators including CleanTok Cary and The Cheetham Family created authentic content that was repurposed for paid media and retargeted audiences across Amazon's retail network, generating $1.71 ROAS and winning a Global Influencer Marketing Award.