Amazon Home Makeover - EP 01
Submitted by Pulpkey

Amazon Home Makeover Creator Series

Influencer Marketing

Pulpkey cast 9 home and transformation creators for Amazon's Home Makeover Episode 01, a before-and-after video series that the agency reports drew 9.43M views.

9.43MViews
4.36MReach
370KSaves
210KShares

Case in 60 seconds

Amazon wanted its Home & Kitchen category to come across as deep, varied and usable, while the content still had to look natural, so the product presence needed to sit inside the story rather than over it.

The campaign turns on the household problem rather than the product, because an unorganized kitchen or a blank wall is something a viewer already lives with, so a fix framed around it earns attention that a product list would not.

Amazon Home Makeover was built as a relatable, problem-solving series in which simple, budget-friendly upgrades carry the story, so discovery of Amazon finds happens through a transformation rather than through a pitch.

Pulpkey curated 9 home-focused and transformation-based creators, each of whom documented a single upgrade, makeover zone or space-enhancement journey through voiceovers or quick transitions, with every video closing on a before-and-after payoff built from Amazon products.

Pulpkey reports 9.43M views and 4.36M reach across 10 pieces of content, alongside 370K saves, 210K shares, 197K total likes and 10.6K total comments, while the page publishes no sales or conversion figure for the products featured.

Strategy Breakdown

Viewers looking for simple, budget-friendly upgrades to everyday spaces such as kitchens, walls and corners, reached through home-focused and transformation-based creators.
A home category as wide as Amazon's Home & Kitchen range is hard to show through single products, so the series organized it around one upgrade or makeover zone per video rather than around the range itself.
Amazon is cast as the source of the fix rather than the subject of the video, because each creator's problem is solved with its products while the spotlight stays on the transformation and the practical result.
The page frames the tone as practical, warm and DIY-first, because viewers act on a change they can picture making themselves, so a single achievable upgrade carries more weight than a full aspirational room.

Creative & Execution System

Partners

  • Pulpkey

Creator role

  • piyushyaminiofficial — creator
  • incredible_prodigy — creator
  • coloraza_interiordesign — creator
  • housewife_to_homemaker — creator
  • houmeindia — creator
  • ekta_interior — creator
  • oakkitchenstudio — creator
  • salmansurfs — creator
  • lavanyahandmades — creator

Results & Evidence

MetricValue
Views9.43M views
Reach4.36M reach
Saves370K saves
Shares210K shares
Total Likes197K likes
Total Comments10.6K comments
Creators9 creators
Content Made10 pieces

Why Pulpkey's strategy worked

  1. 1

    A before-and-after payoff gives each short video a built-in resolution, so the product becomes the means of the change rather than an interruption to it, which the page links to watch-through and organic shares.

  2. 2

    Framing a broad category around specific household problems such as dull corners or unorganized kitchens turns a catalogue into a set of answers, which matches how a viewer thinks about their own home rather than how a retailer lists its range.

  3. 3

    Casting creators for aesthetic and transformation-based content rather than for audience size aligns the format with the creator's existing work, so the makeover premise does not have to be explained to their followers.

  4. 4

    Saves of 370K against 197K total likes indicate that viewers kept the videos as a reference for later rather than reacting and moving on, which is the behaviour a practical, purchase-adjacent home format is built to produce.

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