AliExpress Mobile App TikTok Creator Video
Influencer MarketingStride Social partnered with creator Spencer on a TikTok video promoting the AliExpress mobile app, and the agency reports 650K+ campaign views for the work.
Case in 60 seconds
AliExpress wanted more customers to download and use its mobile app for their shopping needs, so the campaign had to make the app's key features and benefits visible to an audience on TikTok.
Stride Social treats authenticity as the condition for the ad working, because a video in a creator's signature style, matched to his audience's habits, is received as his content rather than as advertising.
Stride Social placed the AliExpress app inside one creator's established format, so the app's convenience and advantages were shown through Spencer's own style rather than through a conventional brand advertisement.
Stride Social partnered with Spencer, who produced a TikTok video in his signature style showcasing the convenience and advantages of the AliExpress app, with the content tailored to the habits and preferences of his audience.
Stride Social reports 650k+ campaign views, 53k+ likes and 5k+ shares, and says fans commented that the video was one of the best ads they had seen on TikTok.
Strategy Breakdown
Creative & Execution System
Assets & channels
- TikTok
Partners
- Stride Social LTD
Creator role
- Spencer — creator
Results & Evidence
| Metric | Value |
|---|---|
| Campaign Views | 650K+ views |
| Campaign Likes | 53K+ likes |
| Total Shares | 5K+ shares |
Why Stride Social LTD's strategy worked
- 1
Giving a creator freedom over the format rather than a fixed script lets an app promotion run in that creator's signature style, which Stride Social credits with the authenticity the audience responded to.
- 2
A feature-led app brief can be carried by one creator, because tailoring the demonstration to the habits of that creator's audience makes the app's convenience legible to people already watching.
Results
867K
Outreach
15K
Engagements
200%
Outreach vs kpi