4.9 Million Impressions: Scalable Success with Kingfluencers and PostFinance

By 2025 the PostFinance relationship had moved from discrete campaigns to a year-round strategy, with a stated aim that goes beyond product promotion: to position the bank as modern and trustworthy, and to make complicated financial subjects understandable. That is a harder brief than awareness, because comprehension is the goal and comprehension is not something an impression count measures.

The year was organised by topic along the customer journey rather than by product launch. Ten influencers published 40 posts on Instagram and TikTok, covering crypto, a pocket money study, the tjing app and seasonal moments including Bitcoin Pizza Day. Creators were asked to translate rather than present, and the output ranged from educational formats to personal experience and entertainment. The pocket money study is the most interesting strand, because it gave the bank a subject with real social weight, financial education for young people, and creators used the findings to start conversations with their own communities about money and parenting rather than to advertise an account.

The crypto work carried the year, returning 3.1M of the 4.9M total impressions, which suggests the 2024 launch campaign built an audience the follow-up could return to.

Kingfluencers reports 4.9M impressions, 2.4M reach and 17.7K engagements for the year, 3.1M impressions and 1.5M reach for crypto, and 880.7K impressions and 468.2K reach for the pocket money study. One figure does not hold together: the crypto campaign is credited with 555K interactions against 12.2K engagements, while the full year shows only 2.6K interactions, so that number appears to be an error on the source page. The term interactions is never defined, and all figures are self-reported.