Bending Spoons 30 Days Fitness Challenge TikTok Creator Campaign
Influencer MarketingThe Influencer Marketing Factory ran a TikTok creator campaign for the Bending Spoons 30 Days Fitness Challenge app, and the agency reports 18.5M video views across the posts.
About the campaign
Bending Spoons hired The Influencer Marketing Factory to promote its app through the 30 Days Fitness Challenge on TikTok. The agency reports 18,526,378 video views. Bending Spoons is the app's publisher, and the stated goal was promoting that app.
The agency identified and selected 21 TikTok influencers with a combined follower base of 94.5M users. Each creator showed their 30 Days Fitness Challenge workouts at home. TikTok was the only platform named for the work.
The agency reports 18,526,378 video views and an 18% engagement rate. The posts drew 3,200,374 TikTok likes, 30,604 shares and 17,803 comments. The results block lists 85,418,863 combined followers for the participating TikTokers.
Case in 60 seconds
Bending Spoons needed to promote its 30 Days Fitness Challenge app, which asks a user to commit to a month of workouts, so the pitch had to show the routine working rather than describe it.
A fitness app is easier to believe when a familiar creator is seen sweating through it in a living room, because the home setting shows a viewer that no gym or equipment is needed.
Creators would carry the challenge themselves, so each TikTok post doubled as a demonstration of the app's 30 Days Fitness Challenge being done at home by someone the audience already followed.
The Influencer Marketing Factory selected 21 TikTok influencers with a combined follower base of 94.5M users, and each one posted videos of their 30 Days Fitness Challenge workouts filmed at home.
The agency reports 18526378 video views and an 18% engagement rate, while the posts collected 3200374 TikTok likes, 30604 TikTok shares and 17803 TikTok comments across the 21 creators.
Strategy Breakdown
Creative & Execution System
Assets & channels
- TikTok
Partners
- The Influencer Marketing Factory
Results & Evidence
| Metric | Value |
|---|---|
| Video Views | 18.5M video views |
| Engagement Rate | 18 |
| TikTok Likes | 3.2M likes |
| TikTok Shares | 30.6K shares |
| TikTok Comments | 17.8K comments |
| Combined Followers | 85.4M followers |
| Combined Follower Base | 94.5M users |
Why The Influencer Marketing Factory's strategy worked
- 1
Asking creators to perform the product's own challenge on camera turns each sponsored post into a product demonstration, which lets a fitness app show its routine instead of listing its features.
- 2
Filming workouts at home keeps the barrier to trying low for viewers, because the setting matches where an app user would train and removes the need for a gym or equipment.
Results
9.8%
Video view rate
7.38%
Add-to-wishlist rate
50%
Macro vs micro conversion lift
Results
12M
Reach
29.4M
Impressions
498.4K
Interactions