Las Vegas Grand Prix Influencer Ticket Sales Campaign

The campaign turns on first-hand experience rather than general enthusiasm, because creators who had attended the previous Grand Prix could speak about the race and the destination as people who had been there, which the page treats as the basis for casting.

YKONE built the campaign around returning attendees acting as ambassadors for the next race, so behind-the-scenes access and education about the event's values and destination would carry the case for buying a ticket.

YKONE cast and booked a diverse group of ambassadors and niche creators who had attended the previous Grand Prix, who posted simultaneously with UTM links to ticket sales, producing video formats for Instagram and TikTok and audio formats for three different podcasts.

YKONE reports 123 posts from 26 social icons, delivering 29.4M impressions and 12M reach, while the agency also reports 498.4K interactions and a 3% engagement rate, although no ticket sales figure is published.