
About the campaign
ZenMarket, a Japanese shopping proxy service, needed international customers to know they could order goods from Japanese vendors such as Amazon and Rakuten through its platform. Fans of Japanese goods and gaming culture outside Japan often cannot buy what they see because many Japanese vendors do not sell or ship internationally, and a shopping proxy is an unfamiliar service category that has to explain what it does and earn trust before anyone places an order. Audiencly's read was that the barrier was accessibility awareness: audiences needed to see that a proxy service put Japanese products within reach.
Audiencly used creators from its gaming-focused influencer network to showcase product access and the ZenMarket service to their audiences. More than 20 creators produced sponsored content, with YouTube the evidenced platform; the agency's case page embeds a video from the channel NewWorldReview (546K subscribers) as an example.
A gaming-focused network matched a service whose likeliest customers already follow Japan-adjacent content, and spreading the work across 20+ creators produced reach without depending on a single hero placement. Content ran on YouTube. Audiencly reports 6M+ views, 350K+ likes and a 5% engagement rate and credits the campaign with increased orders, new international customers and stronger brand credibility; order volumes, campaign dates and the engagement-rate methodology are undisclosed, and all figures are agency self-reported.
Case in 60 seconds
ZenMarket, a Japanese shopping proxy service, needed international customers to know they could order goods from Japanese vendors such as Amazon and Rakuten through its platform.
According to the agency's account, the barrier was accessibility awareness: audiences abroad wanted Japanese products but needed to see that a proxy service put them within reach.
Use creators from Audiencly's gaming-focused influencer network to showcase product access and the ZenMarket service to their audiences.
More than 20 creators produced sponsored content, with YouTube the evidenced platform; the agency's case page embeds a video from the channel NewWorldReview as an example.
Audiencly reports 6M+ views, 350K+ likes and a 5% engagement rate, and credits the campaign with increased orders, new international customers and stronger brand credibility. All figures are agency self-reported.
Strategy Breakdown
The primary strategy-learning section — interpretation, not a press-release summary.
Creative & Execution System
Assets & channels
- Sponsored creator videos on YouTube (evidenced by the embedded NewWorldReview video on the agency case page)
Partners
- Audiencly (agency)
- 20+ creators (individually unnamed except the embedded example, NewWorldReview)
Participation mechanic
- Creators showcased product access and the ZenMarket service to their audiences
Creator role
- Sponsored content creators demonstrating the service
Results & Evidence
| Metric | Value | Result type | Confidence |
|---|---|---|---|
| Views | 6M+ | reach | Agency reported |
| Likes | 350K+ | engagement | Agency reported |
| Engagement rate | 5% | engagement | Agency reported |
Why Audiencly's strategy worked
- 1
Accessibility can be the message: for cross-border ecommerce, showing audiences they can actually get the products does the persuasive work that pure brand awareness cannot.
- 2
Niche alignment over raw reach: a gaming-focused creator network matched a service whose likeliest customers already follow Japan-adjacent content.
- 3
Scale through volume of creators: spreading the campaign across 20+ creators produced the reported 6M+ views without depending on a single hero placement.
- 4
A 5% reported engagement rate, if accurate, suggests the content reached audiences with existing intent rather than passive viewers.



