Yutaka sushi campaign earned 86 media pieces, 27m reach

What Bottle did

Created celebrity sushi sculpture-portraits with pun names like Benedict Cucumber-batch and Ed-amame Sheeran, partnering with celebrity ambassador Kadeena Cox and foodie micro-influencers. Achieved 86 pieces of earned media coverage, 20 broadcast slots, and 27m total reach while driving 4% uplift in Share of Voice.