Your Parking Space Automotive Influencer Campaign

YourParkingSpace, a UK app for finding, booking, and paying for parking, wanted to become the go-to parking solution for Gen Z and Millennial drivers, an audience conventional category advertising rarely reaches. Parking is a chore category young drivers do not think about until it goes wrong, and it has little natural presence in their social feeds, so a marketplace app competing on utility needed cultural relevance with younger drivers, not just functional awareness.

House of Marketers positioned the app for young drivers through influencer collaborations, presented by the agency as a TikTok campaign, producing scroll-stopping content designed to fuel app downloads, build brand buzz, and drive high-intent traffic to the app. The stated mechanism was trust transfer: authentic influencer voices with strong audience trust would move a low-interest utility into social conversation and drive higher-intent app traffic than brand-voiced advertising.

House of Marketers reports more than 210,000 clicks, over 19 million impressions, more than 36,000 app installs, and a 57% increase in revenue per user among Generation Z, a metric that judges the campaign on paying users rather than reach. Every claim comes from the agency's own case-study page, the single available source: the 57% figure has no disclosed baseline, timeframe, or measurement method, no named creators or content examples support the execution account, and no client statement, trade coverage, or award record corroborates the campaign, so the results are indicative rather than verified.