Submitted by AudienclyAgency IPI Score 39/100

YAZIO Health App Campaign

Influencer Marketing

Audiencly ran influencer activations on YouTube and Instagram for nutrition app YAZIO, reporting 1.5M views across 5+ creator uploads in the US and UK.

1.4KComments
55KTotal likes
1.5MTotal views

About the campaign

YAZIO, an app for eating healthy and losing weight in a healthy way, wanted a stronger market presence and a larger audience in the United States and the United Kingdom. Nutrition and weight loss apps sell behaviour change, so the credibility of the messenger matters, and Audiencly's read was that audiences already following weight loss and healthy eating creators are pre-qualified for a nutrition app, making creator-brand fit more important than raw reach.

Audiencly ran influencer activations with creators whose channels aligned with YAZIO's purpose rather than generic lifestyle placements. Creators focused on weight loss and healthy eating published sponsored content on YouTube and Instagram, including a featured YouTube video by Josh Brett, positioning the app as a practical tool inside their own health and fitness content.

The two-platform focus matched where health and fitness creators publish, and a small number of placements carried meaningful reach, with the reported 1.5M views coming from just 5+ uploads. Content ran on YouTube and Instagram. Audiencly reports 5+ uploads, 1.5M views, 55K likes and 1.4K comments and says the work elevated YAZIO's US and UK presence; no downloads or subscription outcomes are disclosed, and none of it is independently verified.

Case in 60 seconds

YAZIO, an app for eating healthy and losing weight in a healthy way, wanted a stronger market presence and a larger audience in the US and the UK.

Audiences already following weight loss and healthy eating creators are pre-qualified for a nutrition app, so creator-brand fit matters more than raw reach.

Run influencer activations with creators whose channels align with YAZIO's purpose, rather than generic lifestyle placements.

Creators focused on weight loss and healthy eating published sponsored content on YouTube and Instagram, including a featured YouTube video by Josh Brett.

Audiencly reports 5+ uploads, 1.5M total views, 55K likes and 1.4K comments, and says the work elevated YAZIO's US and UK presence. None of this is independently verified.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

People in the US and the UK interested in weight loss and healthy eating, reached through creators they already follow.
Not described in the source. The case page does not discuss a cultural tension.
Nutrition and weight loss apps sell behaviour change, so credibility of the messenger matters; the campaign leaned on creators whose channels already cover healthy eating.
YAZIO appears as the practical tool inside creators' own health and fitness content, positioned as a way to eat healthy and lose weight in a healthy way.
Based on the available evidence, the working assumption was that recommendations from niche-aligned creators convert attention into app interest better than broad-reach placements. The source states the alignment choice but not its rationale.

Creative & Execution System

Assets & channels

  • Creator videos on YouTube
  • Creator content on Instagram

Partners

  • Audiencly (influencer marketing agency)
  • Josh Brett (YouTube creator, featured example)

Participation mechanic

  • Sponsored creator uploads featuring the YAZIO app

Creator role

  • Weight loss and healthy eating creators producing content aligned with the brand's purpose

Results & Evidence

MetricValueResult typeConfidence
Total views1.5MreachAgency reported
Total likes55KengagementAgency reported
Comments1.4KengagementAgency reported

Why Audiencly's strategy worked

  1. 1

    Creator-brand fit was the campaign's one stated strategic choice: weight loss and healthy eating channels carry audiences already interested in what a nutrition app does.

  2. 2

    A small number of placements can generate meaningful reach; the reported 1.5M views came from just 5+ uploads, pointing to a few larger creators rather than a long tail.

  3. 3

    Two-platform focus (YouTube for long-form, Instagram for social presence) kept the activation simple and matched where health and fitness creators publish.

  4. 4

    Publishing specific engagement figures, even modest ones, makes an agency case page more credible than reach claims alone, but it is not a substitute for client or third-party confirmation.

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