Two portable projectors on a yellow backdrop: one with a handle and lit lens, one silver on stacked books, and a remote
Submitted by Stride Social LTD

XGIMI Portable Projector Tech Creator Campaign

Influencer Marketing

Stride Social ran a product review and tech creator campaign on TikTok and Instagram for XGIMI portable projectors, which the agency reports reached 2.3M+ campaign views.

2.3M+Campaign Views
104K+Campaign Likes
41K+Total Shares

Case in 60 seconds

XGIMI wanted to reinvigorate existing and new customers for its home entertainment products, which meant showing picture quality, portable design and software compatibility to an audience interested in high-end technology rather than to a general one.

The page frames the brief around the right audience rather than the widest one, because features such as picture quality and portability are judged most closely by viewers who already follow product review and tech creators.

Stride Social built the campaign on creator demonstration rather than brand assertion, so the picture quality, sleek portable design and compatibility of XGIMI projectors were shown in use by creators with influence over high-end technology audiences.

Stride Social worked with a mix of product review and tech creators, who made content demonstrating the features of XGIMI projectors, and the agency distributed that content across multiple platforms, including TikTok and Instagram, to maximise engagement.

Stride Social reports 2.3 Million+ campaign views, 104k+ campaign likes and 41k+ total shares, and the page credits the strategy with raising awareness of and interest in XGIMI portable projectors without publishing a measure of either.

Strategy Breakdown

Existing and new customers for XGIMI home entertainment products, specifically audiences interested in high-end technology products who value convenience and versatility for on-the-go entertainment.
Projector advantages such as picture quality and portability are hard to convey in a static claim, so the brief asked for content that showcased those features to the right audience rather than simply announcing them.
XGIMI is positioned as a convenient and versatile choice for on-the-go entertainment, which is why the page has the creators demonstrate the portable design and software compatibility rather than the specification sheet alone.

Creative & Execution System

Assets & channels

  • TikTok
  • Instagram

Partners

  • Stride Social LTD

Results & Evidence

MetricValue
Campaign Views2.3M+ views
Campaign Likes104K+ likes
Total Shares41K+ shares

Why Stride Social LTD's strategy worked

  1. 1

    Casting product review and tech creators for their influence over high-end technology audiences rather than for general reach puts a feature-led product in front of viewers who already weigh picture quality and portability before buying.

  2. 2

    A product whose advantages are visual and physical, such as picture quality and a portable design, is easier to judge in creator demonstration than in description, because the viewer sees the feature working inside the content itself.

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