Warner's Anti-aGin gin sold out in 24 hours

What Bottle did

Warner Leisure Hotels launched Anti-aGin, the world's first anti-ageing gin created with Bompass & Parr, featuring edible collagen and antioxidant botanicals to attract a younger 55+ audience. The campaign involved TV presenter Nicky Hambleton Jones and Philip Schofield endorsing the product, resulting in the gin selling out online within 24 hours and generating 1000 pieces of global coverage.