Painted miniatures of a bearded armored dwarf and a skeletal robot flank the title "NECRONS vs LEAGUES OF VOTANN"
Submitted by Game Influencer

Warhammer Combat Cards YouTube Cost-Per-Click Creator Campaign

Influencer Marketing

Game Influencer ran a YouTube cost-per-click influencer campaign with Phoenix for Games Workshop's Warhammer Combat Cards, and the agency reports 4.2K+ total clicks from 32 influencers.

4.2K+Total Clicks
12.3KTotal Views

Case in 60 seconds

Games Workshop needed players for Warhammer Combat Cards, a card game with turn based online combat, across multiple markets, while the page leaves its challenge section empty, so the brief survives only as a cost-per-click campaign description.

The campaign turns on paying for clicks rather than for posts, because a cost-per-click model lets a roster of very uneven channel sizes be judged on the traffic each one sends rather than on its subscriber count.

Game Influencer and Phoenix built a scalable influencer campaign for Warhammer Combat Cards around cost-per-click delivery, so a wide YouTube roster across multiple markets could be added to rather than negotiated channel by channel.

Game Influencer and Phoenix activated 32 influencers on YouTube for Warhammer Combat Cards in a cost-per-click campaign across multiple markets, with named channels ranging from Thess l Zockt l at 17 Subscribers to StrikingScorpion82 at 97.9K Subscribers.

The agency reports 4.2K+ total clicks and 12.3K total views from the 32 influencers on YouTube, which is a click count against view count rather than any reported sale, install or cost figure.

Strategy Breakdown

The page frames the work as a cost-per-click campaign, so the behaviour it set out to buy was a viewer clicking through from a YouTube creator rather than simply watching the content.

Creative & Execution System

Assets & channels

  • YouTube

Partners

  • Game Influencer
  • Phoenix

Creator role

  • MoreSIEG — creator
  • StrikingScorpion82 — creator
  • More LiamDoesGame — creator
  • FernanPlayz — creator
  • VALI — creator
  • J B — creator
  • Thess l Zockt l — creator

Results & Evidence

MetricValue
Total Clicks4.2K+ clicks
Total Views12.3K views
Influencers32 influencers

Why Game Influencer's strategy worked

  1. 1

    A cost-per-click structure makes it practical to mix channels with 17 Subscribers alongside channels with 97.9K Subscribers, because each creator is paid against the traffic sent rather than against reach promised in advance.

  2. 2

    Reporting clicks beside views gives a card game a direct read of how much attention turned into a visit, which suits a performance brief better than a reach figure would, while still stopping short of installs.

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