WoW and WoT: a performance-driven worldwide promotion for Wargaming
Influencer MarketingZorka.Agency ran a performance-driven worldwide promo for Wargaming's WoW and WoT built on a bonus pack hook, with the agency reporting 150+ releases.
About the campaign
Wargaming wanted a performance-focused creator campaign for World of Warships and World of Tanks that could work across Tier 1 markets, MENA, Europe and Asia. The offer needed to speak to an adult male gaming audience without relying on a single launch moment or territory. Zorka.Agency built the promotion around a bonus pack, giving participating channels a concrete piece of in-game value to share with viewers. The source describes channel selection in terms of engagement rate, suggesting that relevance and audience response mattered more than raw reach.
The campaign used dedicated YouTube videos, integrations and livestreams. Creator content mixed the bonus-pack offer with gameplay tips and commentary, placing the promotion inside formats viewers already used for entertainment and game knowledge. Zorka.Agency coordinated the programme across several regions and channel types, adapting the same offer-led structure to different markets. The public case study does not name the creators, describe local variations or explain how the bonus pack was claimed, so those delivery details remain unavailable.
The structure connected a performance brief with a creator-native reason to act: viewers received an offer while watching channels with established audience engagement. Zorka.Agency reports 150+ releases, which indicates a broad volume campaign rather than a single hero activation. The published material does not provide views, engagement, conversions, acquisition costs, spend or regional performance comparisons, so the effectiveness of the activity cannot be independently assessed. This account is based on Zorka.Agency's own case-study pages and has no supporting source outside the agency.
Case in 60 seconds
Wargaming needed a worldwide promo for WoW and WoT that performed rather than simply reached, and Zorka.Agency describes the brief around an adult male audience spread across Tier 1 markets, MENA, EU and Asia.
The campaign appears to turn on vehicle combat players concentrating in a narrow adult male audience reachable through high engagement channels, so casting reads as a question of channel composition rather than subscriber scale.
The organizing idea is a bonus pack hook carried by every placement, which gives a performance promo something for viewers to claim rather than a brand message for them to absorb.
Zorka.Agency ran the promo on YouTube and live streams through dedicated videos, integrations and livestream formats, working with high engagement channels that carried tips and commentary across Tier 1 markets, MENA, EU and Asia.
Zorka.Agency reports 150+ releases across the promo, and that release count is the only measurement the page publishes, with no reach, engagement or conversion figure printed alongside it.
Strategy Breakdown
The primary strategy-learning section — interpretation, not a press-release summary.
Creative & Execution System
Assets & channels
- Live Streams
- YouTube
Partners
- Zorka.Agency (lead_agency)
Participation mechanic
- Zorka.Agency names a bonus pack as the hook of the promo, which puts an in-game reward in front of viewers as the thing the creator placements ask them to take up.
Results & Evidence
| Metric | Value | Result type |
|---|---|---|
| releases | 150+ releases | performance |
Why Zorka.Agency's strategy worked
- 1
Attaching a bonus pack to creator placements gives a performance promo a specific action to sell, which suggests why the work was framed around performance rather than as a reach buy.
- 2
Running one promo across Tier 1 markets, MENA, EU and Asia on the same YouTube and livestream formats suggests format consistency carried the rollout rather than market-specific creative built region by region.
Results
51.7M+
Total views
2.9M+
Interactions
17.7%
Engagement rate
Results
10M+
Views
5M+
Impressions
20K+
New followers