Wargaming Campaign

Wargaming needed to re-engage lapsed players and attract new ones to World of Tanks and World of Warships in a competitive online gaming market, reaching both dedicated and casual audiences. Free-to-play MMO players are saturated with sponsored content and have little reason to return to a game they have already left unless something tangible is on offer, so reactivating churned players is as important as acquiring new ones. Audiencly's read was that creator content earns attention but gaming audiences act when viewing comes with concrete in-game value attached.

Audiencly paired sponsored videos from gaming and entertainment creators with segmented in-game incentives, a discounted offer for returning players and a premium reward bundle for new ones, the latter including premium tanks (Cromwell B, Tiger 131, T78, Type 64), 250k credits and 7 days of premium access. The network produced 49 sponsored videos across YouTube and Instagram.

Attaching an in-game reward to creator content gave viewers a concrete reason to act, and segmenting the offer let a single campaign serve reactivation and acquisition at once, which the agency credits for the comment volume. Content ran on YouTube and Instagram. Audiencly reports 55M+ views, 1M+ likes and 54K+ comments across the 49 videos; no player-acquisition or revenue outcomes, flight dates or creator names are published, and no figure is independently verified.