Fantasy battle game stream with a bearded player in a headset on webcam and a "wallfair." logo overlay
Submitted by Game Influencer

Wallfair HEET Esports Crypto Community Partnership

Influencer Marketing

GameInfluencer ran an esports partnership with HEET for Wallfair, a crypto betting platform, which the agency reports drew 15M+ total views across trailers, giveaways, comics and live Q&A.

15M+Total Views
2.2M+Tournament Views
1.5M+Twitch Views

Case in 60 seconds

Wallfair wanted to activate the esports community through a new crypto betting platform that was still in development, so it needed a community around the brand before there was a finished product for fans to use.

The page frames the opportunity as an overlap, because a good portion of esports audiences was interested in crypto, so an esports team's fans offered a ready audience rather than one built from scratch.

GameInfluencer built a European esports crypto community for Wallfair through a partnership with HEET, moving the work from brand awareness and education towards sign-ups and a waiting list for the platform.

HEET creators produced 3D rendered esports trailers carrying brand placements and posted comic stories with brand partners on socials, while weekly giveaways offered game currencies and game copies. A live Q&A with the founders and AMA sessions brought Wallfair directly to HEET's audience, drawing on a creator roster listed with Twitch followers.

GameInfluencer reports 15M+ total views, 2.2M+ tournament views and 1.5M+ Twitch views, and describes the feedback on the collaborations as positive, with many fans excited about the future potential of the partnership.

Strategy Breakdown

Esports enthusiasts with crypto interests, specifically HEET's audience, whom the page describes funnelling towards Wallfair as part of a European esports crypto community.
Wallfair combined crypto and esports betting in a platform that was still in development, so the work had to build awareness and education before it could ask anyone to sign up.
HEET acted as host rather than as a media channel, because the page says a new team partner had to be brought close to esports fans, so its trailers, giveaways and comics carried Wallfair inside the team's own content.
The page reasons that esports enthusiasm overlapped with crypto interests, so a team's existing audience could be funnelled towards Wallfair rather than recruited cold.

Creative & Execution System

Assets & channels

  • Twitch

Partners

  • GameInfluencer

Participation mechanic

  • HEET's audience took part through weekly giveaways, AMA sessions and a live Q&A with the founders, and was then driven to the Wallfair platform to sign up and join a waiting list.

Creator role

  • HGmony — creator
  • MichaelAverage — creator
  • Wonderbai — creator
  • BZT — creator
  • dnKK — creator
  • BaddyG — creator
  • HEETgaming — creator

Results & Evidence

MetricValue
Total Views15M+
Tournament Views2.2M+
Twitch Views1.5M+

Why Game Influencer's strategy worked

  1. 1

    Phasing a partnership from awareness and education towards sign-ups and a waiting list lets a pre-launch brand build demand in order, because an audience that understands the product is readier to register for it.

  2. 2

    Recurring formats such as weekly giveaways and regularly posted comics keep a pre-launch brand present in a team's channels, so the community stays updated on progress rather than meeting the brand once.

  3. 3

    Putting the founders into a live Q&A gives an unfamiliar product a human face, which matters when the offer combines crypto and esports betting and the audience has not yet been able to use it.

Related Case studies