Uriage Influencer Skincare Experiences
Influencer MarketingKobe ran an influencer campaign in which creators shared their experiences with Uriage's skincare range, and the agency reports 134.7K outreach from the work.
Case in 60 seconds
Uriage competes in a premium derma-skincare market that Kobe describes as intensely competitive, so the brand set out to take a bigger share by strengthening its presence online.
Kobe frames the turning point as everyday use, because followers decided to try Uriage after seeing influencers assimilate the products into their daily lives rather than presenting them as one-off recommendations.
The organizing thesis was lived experience, with influencers sharing how they used Uriage's range, which the page describes as suitable for all skin types, so the products sat inside ordinary routines.
Influencers working with Kobe shared their own experiences of using Uriage's range of products, which suits all skin types, and showed their followers how they had assimilated the products into their daily lives.
Kobe reports 134,695 outreach and 3,123 engagements, and the page states that followers decided to try the products after watching influencers use them as part of daily life.
Strategy Breakdown
Creative & Execution System
Partners
- Kobe
Results & Evidence
| Metric | Value |
|---|---|
| Outreach | 134.7K outreach |
| Engagements | 3,123 engagements |
Why Kobe's strategy worked
- 1
Showing a product inside a daily routine gives followers a model of use rather than a claim, because the page credits trial to followers seeing influencers assimilate the products into their lives.
- 2
A range pitched as suitable for all skin types lets more followers place themselves in a creator's routine, so experience-led content can carry a brand across audiences in a crowded category.
Results
2.4M
Reach
6.9M
Impressions
173K
Interactions