Sweaty woman with a curly red ponytail and white sports top looks over her shoulder in a dimly lit gym
Submitted by Pulpkey

Ultrahuman Cyborg 7-Day Creator Trial

Influencer Marketing

Pulpkey ran a creator-led awareness campaign for the Ultrahuman Cyborg wearable, in which 7 creators documented a 7-day trial, and the agency reports 4.8M views.

4.8MViews
1.9MReach
210KTotal Likes
85KSaves

Case in 60 seconds

Ultrahuman needed fitness-conscious urban consumers to understand Cyborg, a wearable that tracks metabolic health through continuous glucose monitoring, and bio-tracking of this kind is unfamiliar enough that the product needed explaining before it could prompt trial.

Health data persuades when a familiar person lives with it rather than when a brand describes it, because a week of energy, food and workout readings turns an abstract sensor into a routine an audience can picture adopting.

Pulpkey framed the launch as demystifying bio-tracking through relatable, creator-led storytelling, so Cyborg would be understood through personal experience rather than specification, with a tone kept scientific yet simple.

A focused set of fitness creators and lifestyle influencers each documented a 7-day experience with the Cyborg patch, covering energy levels, workout optimization, food reactions and productivity, through vlogs, testimonials, day-in-the-life reels and personal routines.

Pulpkey reports 4.8M views and 1.9M reach from 7 creators and 7 pieces of content, alongside 210K likes, 85K saves, 48k shares and 1,100 comments, while the page states no trial or sales result.

Strategy Breakdown

Fitness-conscious urban consumers, whom the brief set out to reach with product understanding and trial curiosity for Cyborg.
Continuous glucose monitoring is advanced biofeedback that most fitness consumers have not used, so the page frames the task as translating it into everyday wellness wins rather than selling the technology on its own terms.
The page positions Cyborg as a performance enhancer that sits inside an existing routine, which is why creators showed it across workouts, meals and working days rather than as a standalone device.

Creative & Execution System

Assets & channels

  • Other

Partners

  • Pulpkey

Creator role

  • peppytravelgirl — creator
  • bulbull_thakker — creator
  • swathihariharan — creator
  • simranbalarjain — creator
  • kamakshi.pal — creator

Results & Evidence

MetricValue
Views4.8M views
Reach1.9M reach
Total Likes210K likes
Saves85K saves
Shares48K shares
Total Comments1,100 comments
Creators7 creators
Content Made7 content pieces

Why Pulpkey's strategy worked

  1. 1

    A fixed trial period gives each creator a structure for the content, because a 7-day diary produces a before and after that a single product post cannot carry.

  2. 2

    Comments asking about pricing, patch duration and use by diabetic relatives show that personal trial content surfaces purchase questions, so a campaign of this shape benefits from a ready answer path rather than awareness alone.

  3. 3

    Casting creators who could talk about performance, nutrition and health data lets a technical product be explained in plain terms, because the creator supplies the everyday context the specification lacks.

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