TrainPal logo over two blue and yellow locomotives parked beneath the arched glass and iron roof of a train station
Submitted by Stride Social LTD

TrainPal Podcast Influencer Integration

Influencer Marketing

Stride Social integrated TrainPal into The Fellas Studio podcast to drive app downloads and brand awareness, reporting over 1.2M impressions across the campaign content.

1.2MImpressions
2,400+Likes

Case in 60 seconds

TrainPal, a travel app for finding affordable train tickets across the UK and Europe, wanted to increase app downloads while strengthening brand awareness within its target demographic, so the work had to reach likely customers through a voice they already trusted.

The campaign turns on borrowed trust rather than reach, because listeners of a podcast with a loyal following treat a brand raised inside its conversations as a recommendation, which is how the page frames the credibility it sought for TrainPal.

Stride Social built the campaign around a single partnership with a trusted UK media platform, The Fellas Studio, so that TrainPal entered relevant conversations through a podcast whose community of listeners matched its customer base.

Stride Social partnered TrainPal with The Fellas Studio, a well-known UK podcast, and integrated the app into the podcast content, which placed the brand inside conversations relevant to rail travel for an engaged community of listeners.

Stride Social reports over 1.2 million impressions and 2,400+ likes across campaign content, while app download tracking was still in progress with what the agency calls early indicators of positive growth.

Strategy Breakdown

The target demographic of TrainPal, described on the page as an engaged community of podcast listeners who matched the customer base of an app for affordable train travel across the UK and Europe.
Train ticket apps compete on price and convenience, so Stride Social sought credibility for TrainPal through a trusted UK media platform rather than through claims the brand made about itself.
TrainPal was integrated into the podcast content of The Fellas Studio, so the brand appeared as part of relevant conversations and was positioned, in the page's words, as a go-to app for rail travel.
The page treats the loyal following of The Fellas Studio as the asset, because listeners who trust their hosts carry that trust over to a brand the hosts bring into the conversation.

Creative & Execution System

Assets & channels

  • Other

Partners

  • Stride Social LTD

Results & Evidence

MetricValue
Impressions1.2M impressions
Likes2,400+ likes

Why Stride Social LTD's strategy worked

  1. 1

    A podcast integration suits an app brand that needs credibility as much as visibility, because the host relationship transfers trust to the product in a way that a placement beside the content does not.

  2. 2

    Choosing one partner whose listeners already match the customer base concentrates the effort on audience fit rather than scale, so a single integration can carry both awareness and a download objective.

  3. 3

    A campaign set against app downloads needs that tracking in place before the case is written up, because a page that reports only impressions and likes cannot show whether the stated objective was met.

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