Delta's ambassador program hit 2.2M impressions
- Brand worked with
- Delta Airlines
- Platform(s) used
- —
- Service provided
- Brand Ambassador Programs
- Campaign
- Brand Ambassadorship
What Collectively did
Collectively partnered with Delta to launch an annual ambassador program that tapped into existing fanbase to elevate brand image through authentic travel stories. Ambassador-generated content outperformed travel engagement benchmarks by 120% and achieved 100% positive sentiment in brand-relevant comments.
Reported outcomes
View the campaign2.2M
Impressions
54
Added value posts
100%
Positive sentiment
14%
Comment relevancy rate
Figures are agency-reported. We spot-check against public filings and client statements where available.
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