Tineco FLOOR ONE S6 FlashDry Pet Campaign
Influencer MarketingThree German creators demonstrated Tineco's pet-focused vacuum-mop on TikTok and Instagram, generating 489K+ reported views and a discount-code route to purchase.
About the campaign
Tineco wanted German pet owners to know about and buy the FLOOR ONE S6 FlashDry Pet, a vacuum-and-mop combo whose dual function needed demonstration to be understood. Cleaning up after pets is a constant, unglamorous chore, and pet owners are sceptical that one device can genuinely handle hair, dirt and wet mess in a single pass, while appliance features tend to blur together in static advertising. Audiencly's read was that the product is best sold by showing it dealing with real pet mess, not by describing it.
Audiencly put the product in the hands of three German-market creators who demonstrated simultaneous vacuuming and mopping, the self-cleaning function and the included replacement accessories around real pet mess. Content ran across TikTok and Instagram, with at least one post carrying a time-limited 10% discount code (freundin10).
Pairing demonstration content with a time-limited code gave the awareness work a direct purchase path, and a small, well-matched roster carried the entire campaign. Content ran on TikTok and Instagram. Audiencly reports 489K+ views, 30K+ likes and 410+ comments plus a sales and visibility lift in Germany; no sales figures, dates, spend or creator names are disclosed, and nothing is independently verified.
Case in 60 seconds
Tineco wanted German pet owners to know about the FLOOR ONE S6 FlashDry Pet, a vacuum-and-mop combo, and to buy it, but the product's dual function needed demonstration to be understood.
A device that vacuums and mops in one pass is best sold by showing it dealing with real pet mess, not by describing it.
Put the product in the hands of German-market creators who could demonstrate it in the everyday reality of cleaning up after pets.
Three creators produced content across TikTok and Instagram highlighting simultaneous vacuuming and mopping, the self-cleaning function, and included accessories, with at least one post carrying a time-limited 10% discount code.
The agency reports 489K+ total views, 30K+ total likes, and 410+ comments across posts, plus a sales and visibility lift in Germany; no sales figures are disclosed and no figure is independently verified.
Strategy Breakdown
The primary strategy-learning section — interpretation, not a press-release summary.
Creative & Execution System
Assets & channels
- Creator posts on TikTok
- Creator posts on Instagram
Partners
- Audiencly (agency)
- Three German-market creators (unnamed in source)
Participation mechanic
- Time-limited discount code (freundin10, 10% off) in at least one post
Creator role
- Demonstrating simultaneous vacuuming and mopping, self-cleaning function, and included replacement accessories around real pet mess
Results & Evidence
| Metric | Value | Result type | Confidence |
|---|---|---|---|
| Total views | 489K+ | Reach | Agency reported |
| Total likes | 30K+ | Engagement | Agency reported |
| Comments across posts | 410+ | Engagement | Agency reported |
Why Audiencly's strategy worked
- 1
Demonstration-dependent products suit creator video: the dual vacuum-and-mop function was shown working on real pet mess rather than described.
- 2
A small roster can carry a campaign; three well-matched German creators produced the entire reported engagement volume.
- 3
Pairing demonstration content with a time-limited discount code gives awareness work a direct purchase path.
- 4
Platform choice followed the format: TikTok and Instagram fit short demonstration clips aimed at pet owners.
Results
51.7M+
Total views
2.9M+
Interactions
17.7%
Engagement rate
Results
10M+
Views
5M+
Impressions
20K+
New followers