Tim Hortons festive promotions influencer campaign

Tim Hortons needed to cut through festive-season noise and drive visibility for two time-limited promotional offers, Tim's Daily Deals and a Spin to Win activation. The Christmas period is the noisiest window of the year for food and beverage promotion, and quick-service offers carry a fixed redemption window that leaves no time for slow-building awareness, putting a premium on content that connects quickly. House of Marketers' read was that many smaller creators with relevant, engaged followings could give fixed-window promotions repeated exposure faster than a small number of large posts.

The campaign was a fully managed micro-influencer programme. House of Marketers selected 31 micro-influencers and ran the activity end to end, generating 61 individual content assets across TikTok and Instagram during the festive window. Creators published promotional content on their own channels, pointing audiences to the Tim's Daily Deals mechanic and the Spin to Win activation, with creator selection for audience relevance treated as the driver of engagement.

Running identical work on both platforms produced a clear planning signal for future seasonal campaigns: the same content reportedly earned a 5.17% engagement rate on TikTok against 1.3% on Instagram. The agency reports 807K total views and 18.9K likes alongside those rates. Every figure comes from House of Marketers' own case-study page and has not been independently verified; the year the campaign ran is not stated, no client statement or trade coverage corroborates it, and no business outcomes such as promotion redemptions or sales are reported.