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Submitted by Game Influencer

Thirdverse X8 YouTube Creator CPC Campaign

Influencer Marketing

Game Influencer ran a CPC influencer campaign on G.IO for Thirdverse's X8, placing ad integrations with YouTube creators, and the agency reports 6.3K+ total clicks.

6.3K+Total Clicks
30K+Total Views

Case in 60 seconds

X8 was a new 5v5 VR Multiplayer Hero Shooter from Thirdverse, so the work had to bring a new audience in the Tier 1 markets to know the game and download it after its release.

The campaign turns on placement inside creator videos rather than standalone ads, because an integration carried by a YouTube creator reaches viewers through a channel they already chose to watch, which the page credits with attracting a new audience.

Game Influencer built the work as a scalable CPC campaign set on G.IO, so the YouTube creator integrations were bought against clicks rather than against posts, covering the Tier 1 markets after the release of X8.

YouTube creators including MoreSIEG, Matteo311, ToXXuS, Daiter and EmpriixGaming integrated ads for X8 into their videos and promoted the game after its release, with Game Influencer reporting 20 videos across the Tier 1 markets.

Game Influencer reports 6.3K+ total clicks and 30K+ total views from the 20 videos, and the page says the ads attracted a new audience to know and download the game while stating no download figure.

Strategy Breakdown

A new audience in the Tier 1 markets, reached through YouTube creators, for a 5v5 VR Multiplayer Hero Shooter after its release.
X8 is a 5v5 VR Multiplayer Hero Shooter, so the game depends on a new audience arriving after release, which is the result the page attributes to the creator ads.

Creative & Execution System

Assets & channels

  • YouTube

Partners

  • Game Influencer (lead agency)
  • G.IO (platform partner)

Creator role

  • MoreSIEG — creator
  • Matteo311 — creator
  • ToXXuS — creator
  • Daiter — creator
  • EmpriixGaming — creator

Results & Evidence

MetricValue
Total Clicks6.3K+ clicks
Total Views30K+ views
Videos20 videos

Why Game Influencer's strategy worked

  1. 1

    A CPC structure ties creator integrations to clicks rather than to post counts, so the campaign is judged on traffic, which is why Game Influencer leads its reporting with 6.3K+ total clicks.

  2. 2

    The roster mixes YouTube channels of very different sizes, so the integrations reach several smaller audiences rather than one large one, which suits a CPC model where each click is paid for whichever channel produced it.

  3. 3

    Integrations placed after release send viewers to a game they can download at once, so the click and the download sit close together rather than being separated by a waiting period before launch.

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