The Sims 4 Horse Ranch YouTube and Twitch Creator Series
Submitted by Fourth Floor

The Sims 4 Horse Ranch YouTube and Twitch Creator Series

Influencer Marketing

Fourth Floor ran a YouTube and Twitch creator series for Electronic Arts' The Sims 4 Horse Ranch expansion pack, reporting over 200K YouTube impressions across 19 creators.

200KYouTube Impressions
134%Contracted Hours Met

Case in 60 seconds

The Sims 4 has a committed core community yet can struggle to convert free-to-play users into DLC buyers, while existing players carried potential expansion pack fatigue from previous releases, so Horse Ranch had to land as a new evolution rather than a reskin.

The campaign turns on creator identity rather than feature demonstration, because viewers who already know a creator's traits and tastes follow that creator into a story, which carries the DLC systems to audiences beyond the Sims core.

Fourth Floor framed the expansion as The Sims at its best as a creative, player-led narrative sandbox, with personalised role-playing stories about ranch life standing in for a tour of new content.

Sims-adjacent variety creators made a tentpole YouTube series of role-playing stories, choosing in-game paths from traits and themes their communities knew, while a Twitch campaign ran for the whole launch window, giving 19 creators across the two platforms.

Fourth Floor reports over 200k YouTube impressions and 21.5hrs streamed on Twitch, with streamers delivering 134% of their contracted hours, and describes the YouTube engagement rate as high without stating the figure.

Strategy Breakdown

New audiences and free-to-play users beyond the Sims core, alongside pre-existing Sims superfans who had been requesting a horse expansion for a long time.
The page positions The Sims 4 as a creative, player-led narrative sandbox, so the brand's role is to supply places, systems and storytelling opportunities that creators turn into their own stories.
Fourth Floor tied each creator's in-game aims to personal traits and themes familiar to their communities, because audiences engage with content that stays authentic to the creator they already follow.

Creative & Execution System

Assets & channels

  • YouTube
  • Twitch

Partners

  • Fourth Floor

Results & Evidence

MetricValue
YouTube Impressionsover 200K impressions
Contracted Hours Met134% of contracted hours
Creators19 creators

Why Fourth Floor's strategy worked

  1. 1

    Letting each creator pick an in-game path from tropes their community already recognises keeps sponsored content consistent with the channel, which lets a product demonstration travel to viewers who do not yet play the game.

  2. 2

    Pairing an edited YouTube series with Twitch streams across the full launch window gives one release both a produced story format and live hours, so the two platforms cover different viewing habits rather than repeating one asset.

  3. 3

    Fourth Floor credits creator selection for streamers exceeding their contracted hours, so casting for fit with the game can raise delivered volume beyond what the contract alone secures.

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