The Body Shop activism drive, 30M impressions, 15% sales lift
About the campaign
- Brand
- The Body Shop
- Service
- Influencer Marketing
- Platform
- —
- Campaign
- Brand Ambassadorship
What Socially Powerful did
The Body Shop executed an 18-month influencer program positioning the brand as championing women's empowerment and fair trade values in the Middle East, leveraging key opinion leaders to drive both brand awareness and sales. The campaign generated 30M impressions, 17M reach, and a 15% uplift in sales.
Reported outcomes
MetricResult
Reach17M
Impressions30M
Uplift in sales15%