Submitted by Game Influencer

The Battle Cats TikTok Spark Ads Creator Campaign

Influencer Marketing

Game Influencer ran a TikTok Spark Ads campaign for The Battle Cats built on 26 creator videos from 6 influencers, which the agency reports generated 18M+ total impressions.

18M+Total Impressions
1.5K+Total Play Time

Case in 60 seconds

PONOS needed The Battle Cats to reach players on TikTok, initially in English-speaking territories and then across Europe, and the page states no sharper brief, so the challenge is read from its targeting rather than from a stated problem.

Game Influencer builds the work on the view that creator-made content carries an authenticity that branded content lacks, so creator videos rather than studio assets became the ads that TikTok users saw.

The organizing idea was to treat creator videos as paid media rather than as one-off posts, so a pool of creator content could be run as Spark Ads and tested against itself.

Game Influencer worked with 6 influencers who made 26 videos for The Battle Cats, which ran on TikTok as Spark Ads and were A/B tested to find which video and call to action performed best, first in English-speaking territories and then in Europe.

Game Influencer reports 18M+ total impressions and 1.5K+ Hours of total play time, and says comments showed old players getting excited about the game again while new players became interested in the title.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

Players in English-speaking territories, namely the US, Canada, UK and Australia, and subsequently players in Germany, France, Italy, Spain and the UK, with the page naming both returning players and new players.
The page credits the funky cats and challenging gameplay with grabbing attention, so the creators carried the game's entertainment value rather than a feature list.
The page reads the comments as the signal of success, because old players showed excitement about the game again while new players became interested, which places lapsed and new players in the same creative.

Creative & Execution System

Assets & channels

  • TikTok

Partners

  • Game Influencer (lead_agency)

Creator role

  • snackteam — creator
  • coreytonge — creator
  • shrey3nb — creator
  • kirafin_ — creator
  • douglasstahl — creator

Results & Evidence

MetricValueResult type
Total Impressions18M+ impressionsimpressions
Total Play Time1.5K+ Hoursperformance
Influencers6 influencerscontent_pieces

Why Game Influencer's strategy worked

  1. 1

    Running creator videos as Spark Ads lets a studio buy distribution for content that already carries a creator's voice, so paid reach keeps the texture of an organic post rather than looking like a studio advert.

  2. 2

    Commissioning 26 videos from 6 influencers gives an A/B test enough variants to compare both the video and the call to action, so spend can follow tested performance rather than a creative guess.

  3. 3

    Sequencing markets, with English-speaking territories before Germany, France, Italy, Spain and the UK, lets a campaign carry what its tests showed in earlier markets into later ones rather than launching everywhere blind.

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