Tesco Homewear Image 1
Submitted by We Are SNSAgency IPI Score 22/100

Tesco Spring/Summer Homeware Instagram and TikTok Influencer Campaign

Influencer Marketing

We Are SNS ran a six-influencer Instagram and TikTok campaign for Tesco's Spring/Summer homeware range, which the agency reports generated over 170K impressions.

170KImpressions
5,900+Interactions

Case in 60 seconds

Tesco wanted awareness for its Spring/Summer homeware range, and the brief required content that showed variety, quality and accessibility at once while offering practical ways to refresh homes for the warmer months.

Seasonal homeware is bought by people already planning home updates, so the page frames influencer styling in real homes as the route to them, because a lived-in room shows what a product does rather than what it costs.

We Are SNS set out to present the range as seasonal home styling inspiration delivered by lifestyle and home-focused influencers, so the products arrived as ideas for a room rather than as items on a shelf.

Six lifestyle and home-focused influencers featured the Spring/Summer homeware range in room makeovers, styling tips and seasonal organisation ideas on Instagram Reels, Stories and TikTok, with agency guidance on Tesco's brand voice, and the content was repurposed across Tesco's social channels.

We Are SNS reports over 170,000 impressions and 5,900+ interactions for the campaign, and says the influencer posts drew likes, comments and saves, while the page gives no figures for sales or site traffic.

Strategy Breakdown

Audiences planning home updates for the Spring/Summer season, reached through lifestyle and home-focused influencers.
A supermarket homeware range has to prove variety, quality and accessibility at the same time, so the page describes content that shows the products styled in real-life settings rather than listed.
The page casts Tesco as a source of practical seasonal home refresh ideas, with the influencers supplying the styling expertise and Tesco's own channels carrying the repurposed content afterwards.

Creative & Execution System

Assets & channels

  • Instagram
  • TikTok

Partners

  • We Are SNS

Results & Evidence

MetricValue
Impressions170K impressions
Interactions5,900+ interactions
Combined Audience420K combined audience

Why We Are SNS' strategy worked

  1. 1

    Placing a homeware range inside room makeovers and organisation ideas gives each product a job in a real space, which gives an audience planning seasonal updates a reason to save the post rather than scroll past it.

  2. 2

    Repurposing creator content across the brand's own social channels lets a small roster of six influencers serve both the creators' audiences and the brand's followers, so one round of production does two jobs.

  3. 3

    Giving creative guidance on brand voice while leaving styling choices to the influencers keeps the content consistent with the retailer without flattening the personal expertise that made each creator worth hiring.

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