Submitted by Jungle Creations

Symprove Gut-Health Creator Partnerships on Instagram and TikTok

Influencer Marketing

Jungle Creations ran a gut-health creator programme on Instagram and TikTok for Symprove, which the agency reports delivered 1,500+ new customers and a -40% drop in CPA.

+4.2MImpressions
+22KLink Clicks
1,500+New Customers

Case in 60 seconds

Symprove needed an influencer strategy that could cut through a competitive market and tackle audience fatigue, while lifting both awareness and sales without losing the brand's own voice.

The campaign turns on credibility rather than reach, because an audience tired of supplement promotion is more likely to act on a creator whose interest in gut health is already part of their own content.

Jungle Creations set out to partner Symprove with creators who shared the brand's values and cared about gut health, so that their own personal stories carried the product rather than a scripted message.

Using its data-led tool Pollinate, Jungle Creations worked with Symprove's team to handpick influencers with a real passion for gut health, who shared unscripted, personal stories on Instagram and TikTok under a jointly written brief.

Jungle Creations reports +4.2M impressions and +22K link clicks, and says the work delivered 1,500+ new customers and a 40% drop in CPA, alongside +100 assets created.

Strategy Breakdown

New audiences for Symprove beyond its existing customers, reached through creators with a real passion for gut health.
Symprove competes in a crowded market where audiences have grown tired of influencer promotion, so the work had to cut through that fatigue while still lifting sales and keeping the brand's own voice.
The page frames Symprove as a collaborator rather than a client handing over a brief, with its team helping handpick creators and shape the brief, and its existing strengths and partnerships serving as the base.
Jungle Creations says unscripted, personal stories from creators who care about gut health resonated with audiences, which fits a category where people weigh lived experience over scripted claims.

Creative & Execution System

Assets & channels

  • Instagram
  • TikTok

Partners

  • Jungle Creations

Results & Evidence

MetricValue
Impressions+4.2M impressions
Link Clicks+22K link clicks
New Customers1,500+ new customers
Assets Created+100 assets created

Why Jungle Creations' strategy worked

  1. 1

    A brief that leaves creators free to tell unscripted stories answers audience fatigue better than tighter messaging, because the content sounds like the creator rather than like another advertisement in a crowded category.

  2. 2

    Building creator work on a brand's existing strengths and partnerships rather than starting fresh lets the campaign keep the brand's voice intact while it reaches new audiences.

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