Supply6 Food and Fitness Instagram Creator Reels
Influencer MarketingCreatorsMela placed Supply6 in recipe, push-up challenge and hydration Reels from three Instagram creators, which together recorded 1.2M combined Reel views.
About the campaign
Supply6 worked with CreatorsMela and three Instagram creators on Reels that recorded 1,165,019 combined views. Supply6 is a wellness brand, and the products featured here were Fibre+ and Supply6 Salts. The brief asked for a creator campaign built around different moments in food and fitness content.
Vishal Chowhan featured Fibre+ in a Honey Sriracha Egg Jar recipe Reel built around meal preparation. Sneha, posting as @moto.fitness_, ran a maximum push-up challenge and mentioned Supply6 in her caption. Anita Negi, posting as @the_tiny_muscles, introduced Supply6 Salts through her training and hydration routine. The agency's recorded scope covered three unique collaborative Instagram Reels and advertising rights.
The agency reports 1,165,019 combined Reel views across the three posts in the 23 October 2026 snapshots. Sneha's challenge Reel recorded 612,535 views, and Vishal Chowhan's recipe Reel recorded 457,816 views. Anita Negi's Reel recorded 94,668 views, and repeated references to the same Reel are counted once in the total.
Case in 60 seconds
Supply6 wanted a creator campaign built around different moments in food and fitness content, which meant the brand had to appear across separate formats while each published execution stayed identifiable on its own.
Food and fitness audiences follow a creator for one kind of content, so a product lands more naturally inside a recipe, a challenge or a training routine than inside a uniform brand message.
Each product was paired with one creator context, placing Fibre+ inside a recipe, the brand inside a workout challenge and Supply6 Salts inside a hydration routine, so three voices carried one wellness brand.
Vishal Chowhan built a Honey Sriracha Egg Jar recipe around Fibre+, Sneha ran a maximum push-up challenge as @moto.fitness_, and Anita Negi introduced Supply6 Salts through her training routine as @the_tiny_muscles, each in a collaborative Instagram Reel.
CreatorsMela reports 1,165,019 combined Reel views in the 23 October 2026 snapshots, with Sneha's challenge Reel at 612,535 views, Vishal Chowhan's recipe Reel at 457,816 and Anita Negi's Reel at 94,668. The total sums post-level views, so it counts views rather than unique reach or attributed sales.
Strategy Breakdown
Creative & Execution System
Assets & channels
Partners
- CreatorsMela
Creator role
- Vishal Chowhan
- Sneha — creator
- Anita Negi — creator
Results & Evidence
| Metric | Value |
|---|---|
| Combined Reel Views | 1.2M views |
| Creators | 3 creators |
| Unique Published Reels | 3 Reels |
Why CreatorsMela's strategy worked
- 1
A challenge format gives viewers an activity to take up themselves, which helps explain why Sneha's push-up Reel drew the largest count of the three at 612,535 views.
- 2
Pairing each product with a single creator context keeps every execution traceable, because one product, one creator and one post can be read together when results are reported post by post.
- 3
Counting each Reel once and summing dated post-level views keeps a campaign total auditable, since every contribution to the headline can be traced back to an identifiable piece of content.
Results
6.46M
Impressions
-60%
Cpm vs contracted
-70%
Cpa drop since launch
Results
+248
Content pieces
5.4M
Potential reach
3.91%
Engagement ratio