Subaru Forester at the Los Angeles Auto Show

Subaru was unveiling the redesigned 2025 Forester at the Los Angeles Auto Show and wanted the reveal to land with awareness, positive sentiment, and social engagement rather than pass as a routine product update. An auto show reveal competes with every other unveiling at the same event for the same few days of attention, and a redesigned family SUV is not an automatic headline, so the challenge was carrying the moment to audiences who would never attend the show in person.

Open Influence structured the campaign as a two-beat story built around the unveiling. Three creators chosen for brand fit were put on a tease-then-reveal arc, first publishing teaser content to build anticipation for the Forester ahead of the show, then promoting the reveal itself through the Subaru livestream, Instagram, and TikTok. The teaser posts created an open loop that the reveal-day content and the brand's own livestream closed, pointing social audiences toward a first-party moment rather than ending at the feed.

The logic was that a small roster could carry an event campaign because scale came from the platforms rather than the size of the cast, and that pointing reach at an owned livestream turned creator audiences into attendance at Subaru's reveal. Content ran across Instagram and TikTok, with the Subaru livestream in the channel mix. Open Influence reports 213% over-delivery on total followers targeted and 117% over-delivery on total impressions, but the absolute totals for impressions, video views, and engagements were not preserved in the available capture, and no figure is independently verified.