NYSA 2023 Crosstrek

Subaru needed to tease and build awareness for the new 2023 Crosstrek, and a physical National Park-themed display could only reach the people who saw it in person. New model introductions in the automotive category compete for attention before launch, so the campaign was framed as a tease rather than a full reveal. Interest in national parks and the outdoors runs wider than the small group who can visit a themed exhibit, and that gap is what the creator layer was built to close.

Open Influence used creators to explore the immersive National Park-themed display, producing content that teased the new Crosstrek and signalled Subaru's dedication to sustainability and National Park support. The platforms, timing and the number of creators involved are not stated in the archived page, which preserves the campaign framing but little execution detail.

An experiential display can be given a second audience through creator distribution, extending a physical investment beyond its visitors, and tying the model tease to Subaru's existing National Park and sustainability positioning gave creators a story beyond the product itself. The channel mix is not stated. The agency page lists follower, impression, engagement and video-view counters, but the archived capture preserves the metric labels and none of the values, so no numeric results survive. No independent source credits Open Influence and no platforms or dates are named, so the campaign's effectiveness cannot be assessed.