Afternoon tea stand with cakes, sandwiches and scones, champagne and "AFTERNOON TEA" menus on a table in a red room
Submitted by Gifted

Strand Palace Theatre Afternoon Tea Influencer Collabs

Influencer Marketing

Gifted ran offering-specific collab briefs for Strand Palace, engaging over 85 influencers with experiences such as the Theatre Afternoon Tea and reporting over 400K engagements.

400KEngagements

Case in 60 seconds

Strand Palace had built up organic Instagram influencer collaborations, but rising inbound requests made selecting well-matched influencers and managing collaborations in real time difficult, so the refurbished hotel needed to scale affordably without losing quality.

The campaign turns on audience match rather than roster size, because Gifted says the influencers chosen were mostly millennial women in London, including family and couple influencers who embodied the hotel's target demographic.

Strand Palace packaged each offering as its own collab brief on Gifted, so influencers were invited to a specific experience, such as afternoon tea, rather than to the hotel in general.

Through Gifted, Strand Palace engaged over 85 influencers with a combined following of 44.9 million, and the most popular brief, the Theatre Afternoon Tea, offered a complimentary afternoon tea alongside an award winning show.

Gifted reports over 60 pieces of content, over 400,000 engagements and an exposure of 161,000, with fans commenting on their intent to visit, and says Strand Palace continues to use the platform.

Strategy Breakdown

Potential guests seeking sophisticated and authentic London experiences, reached through millennial female influencers based in London, including family and couple influencers who embodied the hotel's target demographic.
A refurbished hotel needs a modern audience to see the change, and Strand Palace already had organic influencer demand, so its constraint was handling requests at quality rather than finding interest.
Strand Palace acted as host rather than sponsor, offering a complimentary afternoon tea and show that influencers experienced and then turned into content.
Gifted says the roster was mostly millennial women in London, including family and couple influencers, chosen because they embodied the hotel's target demographic rather than for reach alone.

Creative & Execution System

Partners

  • Gifted

Results & Evidence

MetricValue
Engagementsover 400K engagements
Content Piecesover 60 pieces
Influencers Engagedover 85 influencers

Why Gifted's strategy worked

  1. 1

    Splitting a hotel's offering into separate briefs gives influencers a defined experience to cover, which lets one property run several collaborations in parallel rather than a single general invitation.

  2. 2

    Pairing an afternoon tea with an award winning show gave the most popular brief a reason to post beyond the meal, because the experience joined culture with food.

  3. 3

    Casting family and couple influencers who match the guest profile points the content at likely visitors rather than at the largest available following.

  4. 4

    Once inbound requests outgrow manual handling, vetting and real-time reporting become the limit on scale, so a hotel's influencer programme depends on process rather than on demand alone.

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