Star Wars Hunters: Bounty Hunter cosplay campaign
Influencer MarketingZorka.Agency cast three cosplayers with 1.4M+ aggregate followers to showcase the Bounty Hunter heroes of Zynga's Star Wars Hunters across Instagram, YouTube and TikTok.
About the campaign
Zynga used Zorka.Agency to showcase the Bounty Hunter characters from Star Wars Hunters through a small, curated cosplay roster. The agency page names three creators, @youngseoul, @kizuki_cosplay and @alicepixels, and pairs them with Aran Tal, Imara Vex and Rieve. The creative idea was character-led rather than feature-led: each cosplayer embodied one hero so audiences could meet the game through a recognisable fandom format instead of a conventional gameplay explanation.
The source lists Instagram, TikTok and YouTube, with cosplay and social posts as the formats and Tier 1 markets as the geography. It also reports that the three selected creators had more than 1.4 million aggregate followers. That figure describes the potential audience assembled for the campaign, not the reach or performance of the resulting posts. The public source does not provide the individual post URLs, a campaign date, views, engagement, installs, conversions or revenue.
The record therefore supports the client, creator roster, platforms and creative mechanism, but it does not support a measured campaign outcome. It has been retained as a draft for client verification rather than presented as a completed performance case study. Publication should wait for the year, links to the creators' campaign posts and at least one evidenced outcome metric. All currently available campaign detail comes from Zorka.Agency's own case-study page and has not been independently verified.
Case in 60 seconds
Star Wars Hunters is a mobile hero shooter, and Zorka.Agency frames the assignment around its Bounty Hunter characters, setting the task as showcasing those heroes rather than the game's modes or mechanics.
The campaign appears to turn on cosplay being a form the property's fandom already produces on its own, so casting cosplayers reads as borrowing an existing behaviour rather than asking audiences for a new one.
The organizing thesis was to showcase the Bounty Hunter heroes through curated cosplayers, with each of the three creators taking a single named hero rather than the roster being covered by one account.
Zorka.Agency cast three cosplayers, @youngseoul, @kizuki_cosplay and @alicepixels, as Aran Tal, Imara Vex and Rieve, running cosplay and social posts on Instagram, YouTube and TikTok against Tier 1 geos.
Zorka.Agency reports 1.4M+ aggregate followers across 3 hero cosplayers, a figure describing the audience assembled for the cast rather than a measurement of what the posts returned once they ran.
Strategy Breakdown
The primary strategy-learning section — interpretation, not a press-release summary.
Creative & Execution System
Assets & channels
- TikTok
- YouTube
Partners
- Zorka.Agency (lead_agency)
Creator role
- @alicepixels — creator
- @kizuki_cosplay — creator
- @youngseoul — creator
Results & Evidence
| Metric | Value | Result type |
|---|---|---|
| Aggregate creator followers | 1.4M+ | campaign_scale |
| Hero cosplayers activated | 3 | creator_count |
Why Zorka.Agency's strategy worked
- 1
Casting a small number of creators against named characters gives each one a role to perform rather than a brief to interpret, which keeps the output legible as the property's own cast.
- 2
A stat block built from aggregate follower scale rather than campaign performance suggests the case was assembled to evidence casting quality, so those figures are better read as inputs than as returns.
Results
51.7M+
Total views
2.9M+
Interactions
17.7%
Engagement rate
Results
10M+
Views
5M+
Impressions
20K+
New followers