Submitted by Media Bodies

Social Point Top Troops MrBeast YouTube Integration

Influencer Marketing

Media Bodies brokered a MrBeast YouTube integration and Instagram story for Social Point's Top Troops mobile RPG launch, which the agency reports drew 48M+ views in 24 hours.

48M+Views in 24 Hours

Case in 60 seconds

Social Point wanted to launch Top Troops, its latest mobile RPG, through one mega influencer collaboration that drove both brand awareness and installs, so the partnership had to pay back on performance as well as reach.

Media Bodies treats the launch as a question of audience fit rather than fame, because MrBeast reached the global male majority audience the brief named at scale and had delivered before for similar products and objectives.

The organizing thesis was to give viewers a reason to download rather than only a reason to watch, by securing rights for a MrBeast inspired character to be created inside Top Troops.

MrBeast ran a 45 second integration on his YouTube channel and a story on his Instagram channel, after weeks of collaboration, coordination and negotiation between the Social Point and creator teams over the partnership and the in-game character.

Media Bodies reports 48M+ views in 24 hours and a #2 position on trending, and says CPMs came in well below target, while the page publishes no install figure for Top Troops.

Strategy Breakdown

A global male majority audience at scale, the target the page names for the Top Troops launch.
A mobile RPG launch has to win installs as well as attention, so Social Point wanted a single collaboration that could carry brand awareness and performance results rather than treating them as separate goals.
Social Point put its own product to work by agreeing to a MrBeast inspired character inside Top Troops, so the game itself became the incentive rather than a backdrop to the sponsorship.

Creative & Execution System

Assets & channels

  • YouTube
  • Instagram

Partners

  • Media Bodies

Creator role

  • MrBeast

Results & Evidence

MetricValue
Views in 24 Hours48M+ views
Integration Length45 second integration

Why Media Bodies' strategy worked

  1. 1

    Building a creator inspired character into the product gives a sponsored integration a reason to download rather than only a reason to watch, which is how the page ties the partnership to CPM and return.

  2. 2

    Selecting one creator on audience composition and past results for similar products, rather than on fame alone, lets a single integration carry awareness and install goals together, which is the case Media Bodies makes for MrBeast.

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