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Submitted by Game Influencer

Snood Mobile Revival Cross-Platform Creator Integrations

Influencer Marketing

GameInfluencer placed sponsored integrations with 11 influencers across YouTube, Twitch, Instagram and Twitter to revive the puzzle game Snood on mobile, and reports 301K+ total views.

301K+Total Views
27.5K+Watch Time (Hours)
20KEngagements

Case in 60 seconds

Snood, once a popular Mac OS puzzle game, was returning on mobile and needed to reach old game enthusiasts and new audiences, so one campaign had to serve memory and discovery together.

The campaign turns on nostalgia rather than novelty, because GameInfluencer says it was surprised at how many people remember Snood and used to love playing it, which gave each sponsored integration a familiar starting point.

GameInfluencer framed the work as a trip to memory lane, placing Snood integrations within the content of 11 different influencers, because cross integrations give the client more reach and a variety of sponsored content opportunities.

GameInfluencer placed Snood integrations with 11 influencers, who delivered 13 content pieces made up of YouTube videos, Twitch streams, Instagram posts and Twitter posts, from a roster weighted towards Twitch streamers alongside YouTube and Instagram creators.

GameInfluencer reports 301K+ total views, 27.5K+ hours of watch time and over 20K engagements, and says Penta's viewers asked for Snood during streams outside the sponsored work.

Strategy Breakdown

Old game enthusiasts who remembered Snood and new audiences for the mobile version of the puzzle game.
The page frames the campaign as a trip to memory lane, so the work rested on shared memory of a once popular puzzle game rather than on introducing a new one.
Reviving an old title on mobile meant addressing old game enthusiasts and new audiences in the same campaign, which is why GameInfluencer spread integrations across several platforms and creator types.
GameInfluencer says Penta's viewers asked for Snood during streams outside the sponsored work, which shows the game holding attention once the paid integration had ended.

Creative & Execution System

Assets & channels

  • YouTube
  • Twitch
  • Instagram
  • X (Twitter)
  • Facebook

Partners

  • GameInfluencer

Creator role

  • Mekabear — creator
  • Danny Pellegrino — creator
  • Elliot Coll — creator
  • Gorillaphent — creator
  • LokenPlays — creator
  • Penta — creator
  • Siefe — creator
  • Swag_dracula — creator
  • Yuuie — creator
  • Swankybox — creator

Results & Evidence

MetricValue
Total Views301K+ views
Watch Time (Hours)27.5K+ hours
Engagements20K engagements
Influencers11 influencers
Content Pieces13 content pieces

Why Game Influencer's strategy worked

  1. 1

    Nostalgia gives a revived title a head start with creator audiences, because recognition replaces the explanation an unfamiliar game would need, which GameInfluencer points to in the volume of comments about the Snood integrations.

  2. 2

    Spreading integrations across Twitch streams, YouTube videos and social posts widens reach rather than concentrating it on one surface, which is the case GameInfluencer makes for cross integrations on this campaign.

  3. 3

    Viewer requests after a paid placement are a signal worth tracking, because a streamer whose audience asks for the game outside sponsored work shows interest that outlasted the integration itself.

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