Woman with pink-dyed hair holds up a Smoking Frog CBD spray bottle beside text "CBD FOR GAMING AND FOR STREAMING!"
Submitted by Game Influencer

Smoking Frog CBD Twitch Streamer Campaign

Influencer Marketing

Game Influencer ran a Twitch-led influencer campaign for Smoking Frog's CBD products with 4 streamers who use CBD, and the agency reports 960K+ total views.

960K+Total Views
200K+Total Minutes Watched
6KConcurrent Viewers

Case in 60 seconds

Smoking Frog needed to reach gamers with CBD products while e-commerce purchase restrictions on CBD limited where the product could be bought, so promoting it in the wrong region would have produced attention without any way to buy.

The campaign turns on credibility rather than reach, because a CBD product promoted by streamers who already use it is their own habit, and the page frames mental health as a live topic in gaming at the time.

Game Influencer built the campaign around creators who were already CBD product users, treating the connection between product and influencer as the main goal and limiting the launch to the English influencer market where purchase was possible.

4 influencers, JustaMinx, Sliker, Wolfabelle and Fremily, promoted Smoking Frog across Twitch, YouTube, Twitter and Instagram, posting over 15 content pieces that included live streams, Instagram posts, Twitter posts and video content.

Game Influencer reports 960K+ total views and 200K+ total minutes watched, and says JustaMinx had over 6K CCV during her promotion, which brought heavy Twitch chat traffic, while viewers reported purchasing the product.

Strategy Breakdown

Streamers, esports players and gaming audiences in the English influencer market with a potentially high interest in CBD products.
The page places the campaign at a point when mental health had become an important topic in gaming, so a product framed around stress, mood and sleep had a reason to be in the conversation rather than arriving cold.
CBD sits under e-commerce purchase restrictions, so the agency limited the launch to the English influencer market, because promoting the product where it could not be bought would have returned nothing.
Game Influencer says the connection between product and influencer is a good indication of campaign success, so it cast only creators who were already CBD product users rather than selecting on follower scale.

Creative & Execution System

Assets & channels

  • Twitch
  • YouTube
  • X (Twitter)
  • Instagram

Partners

  • Game Influencer

Creator role

  • JustaMinx — creator
  • Sliker — creator
  • Wolfabelle — creator
  • Fremily — creator

Results & Evidence

MetricValue
Total Views960K+ views
Total Minutes Watched200K+ minutes watched
Concurrent Viewersover 6K CCV
Content PiecesOver 15 content pieces
Influencers4 influencers

Why Game Influencer's strategy worked

  1. 1

    Restricting a launch to the market where a regulated product can legally be bought keeps creator attention convertible, so geography is set by purchase access rather than by audience size alone.

  2. 2

    Casting creators who already use the product makes the integration credible to their viewers, because the endorsement matches what the audience has seen on stream rather than arriving as a new script.

  3. 3

    Live streams generate chat traffic during the promotion itself, which gives a sponsored mention a visible audience response rather than a passive impression, as the JustaMinx stream shows on this page.

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