Submitted by Hoopla MarketingAgency IPI Score 31/100

Skin Wrkout influencer campaign

Influencer Marketing

Hoopla Marketing built a vetted Instagram creator roster for skincare brand Skin Wrkout, then put paid spend behind the best performing posts to drive store traffic.

320,000video views
$10,240media value
2,844engagements
18pieces of content created

Case in 60 seconds

Skin Wrkout needed awareness and desire for its skincare collections, and relevant traffic to its own online store, in a category where creator recommendations carry most of the weight.

Creator authority in the skincare niche matters more than raw audience size, so selection had to be tested against creative quality, audience fit and genuine category credibility.

Build a small approved creator roster against a detailed brand brief, then let performance decide where paid money goes.

Hoopla briefed and managed the roster, distributed product samples and personalised information, ran the content on Instagram, and amplified the strongest posts through paid social.

Hoopla reports 18 pieces of content, 320,000 video views, 2,844 engagements and $10,240 in media value. All four are agency figures with no published date range and no independent check.

Strategy Breakdown

Skincare buyers reached through creators with credibility in the category, with content tagged in Liverpool suggesting a UK audience focus.
Skincare advice is abundant and free on social, so a challenger range has to earn attention through people the audience already trusts rather than through claims.
A direct to consumer skincare brand has to convert social attention into visits to its own store, not just into impressions.
Skin Wrkout set the content requirements and approved the roster, positioning the brand as the standard the creator content had to meet.
Based on the available evidence, the agency treated organic creator posts as a live test and only committed paid budget to the content that had already earned engagement.

Creative & Execution System

Assets & channels

  • Instagram creator posts and reels
  • Paid social amplification of top performing creator content
  • Monthly campaign reports to the client

Partners

  • Hoopla Marketing
  • amyhealthhart
  • kirstyfletcher
  • aimsgains

Participation mechanic

  • Creator briefing against a detailed content brief
  • Product sample distribution with personalised information
  • Performance based reward for the strongest creators

Creator role

  • Content creator
  • Product reviewer

Results & Evidence

MetricValue
Pieces of Content Created18
Video Views320,000
Engagements2,844
Media Value$10,240
Likes on Lead Creator Post721 likes
Creator Following, Amyhealthhart59K followers
Creator Following, Kirstyfletcher199K followers
Creator Following, Aimsgains78K followers

Why Hoopla Marketing's strategy worked

  1. 1

    Getting the brand to approve the creator roster before briefing removes the risk of a mismatch surfacing after content is already live.

  2. 2

    Selecting on category authority rather than audience size fits skincare, where recommendations only carry weight from people with credibility in the niche.

  3. 3

    Sending product samples with personalised information gives creators something concrete to react to instead of a script to read.

  4. 4

    Committing paid budget only behind posts that already earned engagement ties media efficiency to observed performance rather than forecasts.

  5. 5

    Reporting per creator makes it possible to retain the contributors who actually delivered and drop the rest.

Related Case studies