Skillshare YouTube Creator Campaign
Influencer MarketingAudiencly ran 23 dedicated YouTube creator integrations for Skillshare over five months, reporting 3M+ views at a 9% engagement rate.
About the campaign
Skillshare needed to reach new audiences at a competitive customer acquisition cost while keeping creator content genuine rather than transactional, balancing volume of reach against quality of audience fit. Online learning platforms compete on acquisition cost, and audiences tune out sponsorships that feel transactional. Audiencly's read was that YouTube creators in creative, making and commentary niches already hold audiences interested in learning skills, so a learning subscription can be pitched inside content people chose to watch.
Audiencly sourced and managed 23 YouTube creators across content niches, including The Style Theorists (2.77M subscribers), I Like To Make Stuff (3.36M subscribers) and Mind Pulp (558K subscribers), each producing dedicated integrations that connected Skillshare's courses, free trials and subscription discounts to their own content context over a June to October 2024 run.
Tying the offer to each creator's own context let the integrations feel native rather than transactional, and working from existing relationships kept execution quality stable and reduced cancellations across the five-month window. Content ran on YouTube. Audiencly reports 3M+ views at a 9% engagement rate and says acquisition costs were kept competitive, though no CAC, sign-up, conversion or spend figure is disclosed and all results are agency self-reported.
Case in 60 seconds
Skillshare needed to reach new audiences at a competitive customer acquisition cost while keeping creator content genuine rather than transactional, balancing volume of reach against quality of audience fit.
YouTube creators in creative, making, and commentary niches already hold audiences interested in learning skills, so a learning subscription can be pitched inside content people chose to watch.
Have 23 YouTube creators across content niches produce dedicated integrations connecting Skillshare's courses, free trials, and subscription discounts to their own content context.
Audiencly sourced and managed 23 creators, including The Style Theorists, I Like To Make Stuff, and Mind Pulp, over a June to October 2024 run.
The agency reports more than 3 million views at a 9% engagement rate and says acquisition costs were kept competitive, though no CAC figure is disclosed. All figures are self-reported.
Strategy Breakdown
The primary strategy-learning section — interpretation, not a press-release summary.
Creative & Execution System
Assets & channels
- Dedicated creator integrations on YouTube
Partners
- Audiencly
- 23 YouTube creators including The Style Theorists, I Like To Make Stuff, and Mind Pulp
Participation mechanic
- Creators connected Skillshare's course catalogue, free trials, and subscription discounts to their own content context
Creator role
- Integration hosts producing dedicated sponsored segments within their own content
Results & Evidence
| Metric | Value | Result type | Confidence |
|---|---|---|---|
| Views | 3M+ | reach | Agency reported |
| Engagement rate | 9% | engagement | Agency reported |
Why Audiencly's strategy worked
- 1
A subscription learning product fits creator contexts where audiences are already in a learning mindset, letting dedicated integrations feel native rather than transactional.
- 2
Spreading 23 integrations across content niches let the campaign pursue reach volume and audience fit at the same time, the exact tension the brief identified.
- 3
Working from existing creator relationships reduced cancellations and kept execution quality stable across a five-month run.
- 4
A defined seasonal window, June to October 2024, gave the program a clear run period rather than an open-ended always-on commitment.
Results
51.7M+
Total views
2.9M+
Interactions
17.7%
Engagement rate
Results
10M+
Views
5M+
Impressions
20K+
New followers