Monopoly GO Tier 1 influencer launch

Scopely's Monopoly GO campaign entered Tier 1 markets with a broad target of adults aged 18+ and a balanced male and female audience. Most channels available to Zorka.Agency, however, skewed female within entertainment, movies, gaming and reactions. The performance-oriented brief was to keep CPM low while achieving high engagement. The source identifies this audience and channel context but does not name individual countries.

Before launch, the agency proposed creative concepts to each influencer and discussed how to implement them. Integrations were the campaign format, with YouTube, TikTok, X and Instagram listed as platforms. The case describes preparation at the level of each influencer but does not provide the scripts, creator names or a publication schedule. It introduces examples of integrations without explaining their creative concepts in the supplied text.

Zorka.Agency reports 6M views and describes engagement as high. The documented structure puts creative planning before publication and acknowledges the mismatch between the intended gender balance and the available channels. The source does not show whether the resulting audience matched the target or isolate the impact of that planning. It supports the pre-launch collaboration and reported view total, but does not disclose platform-level results, a numerical engagement rate, actual audience demographics or downstream game acquisition.