Rimmel London drove 300% sales uplift, sold out 7x

What House of Marketers did

House of Marketers revolutionized Rimmel London's marketing by placing creators at the center of their media strategy for the Thrill Seeker mascara launch. The campaign featuring Olivia McNeil and 30 creators generated 18M+ impressions and achieved a remarkable 300% sales increase, with the product selling out 7 consecutive times across all marketing channels.