ReSim Influencer Marketing

ReSim needed to generate app installs at a low cost per install in the travel and telecoms category, where a cost-conscious audience has multiple eSIM options to choose from. Buying a local SIM card in every destination is a familiar travel chore, and travelers comparing app-based alternatives shop hard on price, so installs had to come cheap. The insight was that travelers weighing several similar eSIM apps respond to credible creator recommendations, and that paid distribution can carry that content well beyond the creators' organic reach.

House of Marketers ran a straightforward creator-plus-paid app-install play. Ten TikTok creators produced content promoting the ReSim app, showing the product to travel-minded audiences to lower the consideration barrier for a utility purchase, and the agency layered paid social distribution on top to convert that attention into installs at a managed cost. The small roster fed the paid layer, suggesting content supply mattered more than creator volume.

The approach worked, in the agency's account, because a creator recommendation gives a functional product a credible route into a crowded category, while the paid layer scales it. Reporting the full funnel, impressions to clicks to installs with a cost at each stage, indicates the campaign was managed against acquisition efficiency. Activity ran on TikTok. House of Marketers reports 5.2M impressions, 29,602 link clicks at $0.41 each and 4K+ installs at $2.22 per install, but every figure comes from the agency's own page, with spend, dates and market undisclosed and no independent verification.