Submitted by Hype Factory Influencer Agency

Pokerface

Hype Factory ran a YouTube influencer campaign for the video poker app Pokerface across nine influencers, reporting 1.2M reach, 1 823 clicks and 323 installs.

1clicks
9influencers
323installs
1.2Mreach

Case in 60 seconds

Pokerface needed installs for a video poker product whose appeal is the live social table rather than the card game, so the campaign had to prove which YouTube content categories converted before any of them could be scaled.

The campaign appears to turn on the product being watchable, because group video chat poker with private tables shows its benefit on screen in a way a card game alone does not, which suits a mid-video integration.

Treat YouTube as a test surface rather than a reach buy, running across multiple content categories in order to determine the benchmarks relevant for the product while still driving installs.

Nine influencers ran 60 to 90 second integrations on YouTube between November 2021 and January 2022, with the brief set on finding creators who could vividly communicate the benefits of the game.

Hype Factory reports 1.2M reach, 1 823 clicks and 323 installs from 9 influencers, with no spend, cost per install or category-level breakdown published alongside them.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

Online poker apps compete on a mechanic players already know, so Pokerface had to sell the company at the table rather than the game itself, which is why the stated task was communicating the benefits vividly.
The page positions Pokerface as the way friends keep a poker night going across distance, with the live video chat carrying the social claim rather than the card play.
Based on the available evidence, the campaign treats install intent as something earned inside a creator's own video rather than at a media placement, which is consistent with the single integration format used throughout.

Creative & Execution System

Assets & channels

  • YouTube
  • 60-90 sec integration

Partners

  • Hype Factory Influencer Agency (lead_agency)

Creator role

  • 9 influencers

Results & Evidence

MetricValueResult type
clicks1 823traffic
influencers9creators_count
installs323conversions
reach1.2Mreach

Why Hype Factory Influencer Agency's strategy worked

  1. 1

    A category test reads as better served by a small cohort than a large one, because nine influencers spread across content categories keep each result legible rather than averaging distinct audiences into one number.

  2. 2

    A 60 to 90 second integration appears chosen to fit a product that has to be demonstrated, since group video chat and private tables are features an audience understands faster by seeing them in use than by hearing them listed.

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