Ambassadors of Luck, World Tournament of Slots
Influencer MarketingZorka.Agency used creator-led gameplay, tournament-seat giveaways and a trip to Atlantis to support PlayStudios acquisition, reporting 9K new users and 5M impressions.
About the campaign
PlayStudios wanted its World Tournament of Slots offer to feel credible to potential social-casino players. The proposition combined a $1M prize with an all-expenses trip to Atlantis in the Bahamas, while the source describes skepticism that spinning a mobile slots game could lead to a substantial real-world reward. Zorka.Agency built Ambassadors of Luck around creators who could demonstrate the games and explain how viewers could take part.
Six ambassadors worked across POP! Slots, MyVIP Slots, Konami Slots and MGM Slots, playing live and running their own Bahamas-seat giveaways. Eligibility for those seats was tied to viewers installing through each ambassador's unique link. An additional 29 influencers supported the program through YouTube integrations and dedicated videos, alongside Instagram content, reaching slots, social-casino, Vegas and travel audiences in the US. A live Progress Bar widget under YouTube videos displayed install counts, and custom travel packs went to ambassadors and players who won tournament places.
The structure connected creator demonstrations with a specific installation route and made the tournament experience visible through giveaways, physical travel items and the ambassador gathering at Atlantis in October 2024. Zorka.Agency reports 9K new users and 5M impressions. The case page supports the campaign mechanics and these totals, but does not disclose attribution methods, platform-level results, retention or acquisition costs.
Case in 60 seconds
PlayStudios needed to address doubts that social-casino mobile games could offer meaningful real-world rewards.
The source presents creator participation and real-world travel as ways to make the possibility of winning feel credible.
Ambassadors of Luck connected mobile slots gameplay with a tangible tournament trip, using creators to demonstrate the promise and run audience giveaways.
Six ambassadors explained the games, played live and offered tournament seats to viewers who installed through their links, supported by 29 additional influencers, YouTube progress widgets and custom travel packs.
Zorka.Agency reports 9K new users and 5M impressions. The source does not provide a platform-level breakdown or user retention results.
Strategy Breakdown
The primary strategy-learning section — interpretation, not a press-release summary.
Creative & Execution System
Assets & channels
- YouTube integrations and dedicated videos
- Instagram content
- Live gameplay streams
- Progress Bar install-count widgets beneath YouTube videos
- Custom travel packs for ambassadors and tournament-place winners
Partners
- PlayStudios
- Zorka.Agency
Participation mechanic
- Viewers had to install through an ambassador's unique link to qualify for that ambassador's Bahamas-seat giveaway.
- Ambassadors demonstrated the games and made the tournament opportunity visible through live play and participation.
Creator role
- Six ambassadors explained mechanics, played live and ran tournament-seat giveaways.
- An additional 29 influencers published YouTube integrations and dedicated videos and supported the campaign on Instagram.
Results & Evidence
| Metric | Value | Result type |
|---|---|---|
| New user growth | 9K | acquisition |
| Impressions | 5M | impressions |
Why Zorka.Agency's strategy worked
- 1
Creator gameplay and explanations made the installation and tournament-entry mechanics visible to viewers.
- 2
Ambassador-specific links connected the seat giveaways directly to game installation.
- 3
The YouTube Progress Bar widget let audiences observe install counts in real time.
- 4
Travel packs and the Atlantis gathering provided physical evidence of the tournament experience described in the campaign.
Results
10M+
Views
5M+
Impressions
20K+
New followers
Results
51.7M+
Total views
2.9M+
Interactions
17.7%
Engagement rate