Offline Event, Plarium Studio Visit

Plarium's studio visit special centered on behind-the-scenes access to its Kharkiv studio. Zorka.Agency's brief case page places the work in the gaming category but does not name a specific game, explain the commercial problem or state a campaign objective. The documented idea was to bring bloggers into the studio and turn that access into video content. The source lists Europe as the campaign geography while identifying the participating bloggers as American.

Eight US bloggers spent three days at Plarium Kharkiv. The source describes the resulting video output and identifies YouTube as the platform, with dedicated videos as the format. It does not name the bloggers or detail their itineraries, production briefs or individual videos. The visit duration and participation count establish the scale of the event, while the source does not describe individual activities or the amount of content produced.

Zorka.Agency reports 5M views, a 6.2% engagement rate and a 3% click-through rate. These totals and rates describe the reported content response but do not identify which videos contributed most or what happened after viewers clicked. The source supports the visit, dedicated video format and headline performance, but does not disclose measurement definitions, click destinations, a reporting period or downstream game installs and sales.