Dragon Egg Hunt, an end-to-end AR Easter quest

Plarium's Dragon Egg Hunt was an Easter-themed augmented reality quest that Zorka.Agency describes as serving brand awareness, performance and remarketing. The page places the campaign in the RPG category and lists Tier 1 markets, without identifying individual countries or a particular game. Its central format was a mobile-web AR experience that people could enter without installing an app. A specific audience insight or prior business problem is not stated.

The source lists YouTube and Web AR as platforms, with dedicated content and an AR quest as formats. Participation through mobile web is the clearest execution detail in the account. The page does not explain the sequence of quest activities, how eggs were found, any reward system or how the experience connected to remarketing. It also does not identify the creators behind the dedicated content, provide delivery dates or quantify the number of participants.

Zorka.Agency reports an 11% engagement rate and describes feedback as positive. The absence of an app-install requirement is a feature of the experience, while its effect on participation or campaign performance is not measured in the source. No completion rate, conversion result or acquisition cost is provided. The available evidence supports the reported engagement figure and mobile-web format as agency claims, but does not define the metric's denominator, reporting period or methodology, and supplies no independent verification.